Rail commuters tuck into Britain’s biggest jeely piece!
The Monster Jeely Piece Challenge pulled into Waverley station yesterday as Edinburgh Social Enterprise Network (ESEN) teamed up with Breadshare and Tiphereth in a Jar to stage the creation of the biggest jeely piece (that’s a jam sandwich, visitors!) to date in the UK.
Sandwich construction started at 11am and the muckle piece was ready for munching at lunchtime, with tasting from 1pm. The challenge marked the launch of the “Eat the Good Stuff” campaign, which aims to promote the range of high quality food social enterprises in Edinburgh.
The event took place at Waverley Station’s LocalMotive Markets site alongside platform 2, where the new Borders Railway now comes in.
Speaking before the build of the mighty sandwich ESEN Coordinator Linsay Chalmers, said: “Weeks of preparation and logistical planning have gone into this world first ‘monster jeely piece’ attempt. There has been a lot to consider for the Breadshare and Tiphereth social enterprise teams who have calculated the jeely piece will be 1.8m x 1.6m in size and will need 12 kilos of strawberry jam to make it possible.”
The team worked against the clock to create the monster ‘master-piece’, which was then cut into 768 individual sandwiches for sharing with commuters, railway staff and passers-by.
Lindsay added: “We are keen to promote Edinburgh’s food social enterprises through our “Eat the Good Stuff” campaign and be the first in the UK to create a giant jeely piece – especially as it is Scotland’s Year of Food and Drink – we felt we had to mark the occasion with some great local and organic foodie, social enterprise produce.”
“And next year we hope to have a ‘monster scone bake-off’ with some of our other social enterprises.”
Juliet Donnachie, Station Manager, Waverley Station said: “Edinburgh Waverley is Scotland’s largest station so it’s only fitting it should also be home to the country’s biggest jeely piece. The market has been a popular addition to the station over the past year and events like this add a little unexpected fun to passengers’ journeys.”
Edinburgh is home to food social enterprises of all shapes and sizes including cafes, pubs and fair trade distributors. The campaign aims to place the spotlight on these food organisations and introduce the people of Edinburgh to the top quality and socially good products that they offer.
There are now over 200 social enterprises in Edinburgh with a wide range of products from culinary and craft to recycling, wellbeing, and sport – and new products are coming to the fore each week.
The “buy the good stuff” sticker campaign indicates to shoppers and visitors the wide range and diversity of businesses promoting social enterprise whilst highlighting the beautiful and unique products on offer and the stickers will help recognise those businesses with ease.
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