Circle joins the UK’s #GivingTuesday movement to boost giving
Circle has joined #GivingTuesday, a global day of giving, which encourages people and businesses to give their time, money or voice to charity for one day.
#GivingTuesday – 2 December – will provide a charitable antidote to the pre-Christmas consumer boom, falling directly after Black Friday and Cyber Monday. It will ask people to follow two of the big pre-Christmas shopping days with a day of doing good, asking them to do one simple charitable act on the day and it is hoped that #GivingTuesday in the UK will replicate the successes of the US, where they have seen a huge spike in donations on the day.
With this being the first year of Giving Tuesday in the UK, we decided to launch a Christmas Campaign alongside Giving Tuesday and are asking for donations to allow us to host Christmas parties for marginalised children and families across Scotland.
We are running a social media campaign to raise awareness of our cause and have an exciting video clip highlighting our campaign, featuring our patron, David Tennant.
“#Giving Tuesday highlights the importance of giving back and allows people to reflect upon the consumerism that can often overshadow community spirit at Christmas. This year we are hoping to raise money to allow Circle to organise Christmas celebrations for the children and families supported across Scotland. We’re delighted to be involved with Giving Tuesday and hope that the movement continues to grow next year,” said Circle CEO Liz Dahl.
#GivingTuesday is led in the UK by the Charities Aid Foundation, with support from Blackbaud. Leaders from businesses, charities and the media have joined them to explore how they can boost donations to charity and volunteering and create a giving movement in the UK.
Corporate and charitable organisations are constantly signing up to be partners and participate in the initiative this year. The campaign was launched in the US in 2012 by 92nd Street Y, in partnership with the United Nations Foundation and has since become a global movement, with Canada, Mexico, Israel, Australia, Singapore and Latin America all getting on board in 2013. Last year the campaign had 10,000 partners worldwide.
John Low, Chief Executive of the Charities Aid Foundation, said: “We’re really excited to be bringing #GivingTuesday to the UK and it is fantastic that so many brilliant businesses and charities are getting involved.
“We’re bringing #GivingTuesday to the UK to provide a contrast to the peak shopping days of Black Friday and Cyber Monday, to remind us that the spirit of the festive season should be about community and not just consumerism. We hope that we can capture the imagination of the British public and permanently establish a day in the calendar to celebrate giving and the fantastic work charities are doing all over the country.”
Henry Timms, 92Y’s Executive Director, said: “It’s been a privilege to work with remarkable leaders all over the world building a movement around #GivingTuesday. This initiative has been crowdsourced by some of the smartest and most connected minds among the next generation of philanthropists and entrepreneurs.”
Those interested in joining Circle’s #GivingTuesday initiative can view our promotional video: http://bit.ly/CircleGivingTuesday and can share/retweet our campaign materials over the coming days and encourage people to donate.
Facebook /CircleScotland
Twitter @CircleScotland
www.circlescotland.org
For more details about the #GivingTuesday movement, visit #GivingTuesday
website: www.givingtuesday.org.uk, Facebook page
or follow @givingtuesdayuk and #GivingTuesday hashtag on Twitter.
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