ONE of Edinburgh’s best-known social enterprises, Re-union Canal Boats, played host to the new Monster branding ‘Buy the Good Stuff’ to encourage Edinburgh citizens to buy more from local social enterprise businesses.
‘Buy the Good Stuff’ is a call to action to the general public to consider how they shop around the city and can really make a difference by purchasing from social enterprises. Over 150 social enterprises are trading in Edinburgh, from cafes and retail, to creative industries and leisure generating income and reinvesting their profits into the community for social or environmental benefits.
Edinburgh is the first place in Scotland to run such a marketing campaign which goes citywide this September. Adverts for ‘Buy the Good Stuff’ will be appearing all over town including on the side of five Lothian Buses.
Linsay Chalmers, network coordinator, Edinburgh Social Enterprise Network commented: “We want to let people know that you can buy fantastic products and services from social enterprises and do your bit to make the world a better place at the same time. Social enterprises get excellent ratings from customers and, as our strapline says, they plough monster profits back into the community too.”
Pat Bowie, manager of Re-union Ltd, added: “We’re really pleased to be involved in the launch of Scotland’s first social enterprise brand. ‘Buy the Good Stuff’ will make it easier for people to find social enterprises and is something that all Edinburgh social enterprises can get behind.”
Councillor Frank Ross, Edinburgh’s Economy Convener, said: “Social enterprise is a key and influential part of our city economy and has the potential for significant growth. We have many highly successful businesses running throughout the city and we want to encourage consumers to consider their purchasing options. We recognise through this new campaign, that we can really build on the fact that these businesses offer a very attractive competitive product or service with community at their heart.”
Lorna Baird, social enterprise adviser with Business Gateway, said: “Here at Business Gateway we support a wide range of businesses including those that generate profit for social good – better known as social enterprises. We are delighted to be supporting the ‘Buy the Good Stuff’ campaign as it will not only put social enterprises on the map but also help raise awareness of the incredible work they do in Edinburgh and beyond.”
Find out more about Buy the Good Stuff at www.buythegoodstuff.co.uk and @SocEntEdinburgh
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