STV Appeal cash for Fresh Start

Local homeless resettlement charity, Fresh Start has received £2,000 from the STV Appeal 2013.

Ferry Road Drive-based Fresh Start works in partnership with churches, local communities and volunteers in Edinburgh to create, develop and provide services that support the resettlement of people who have been homeless. The charity helps them get a fresh start by providing essential household goods, practical and social support and training opportunities.

The STV Appeal funding will be used to help expand the charity’s flagship Starter Pack service, which provides the basics for new households. Last year, Fresh Start made up and distributed nearly 8,800 Starter Packs, helping families and individuals turn their empty houses into a home. This year the charity hopes to distribute 10,000, including the newly launched Food Packs.

The STV Appeal was set up in 2011 by STV and The Hunter Foundation and in 2013 the Wood Family Trust pledged its support to the Appeal. Now in its third year, the STV Appeal has raised a total of £5.8million which has been invested in 163 big and small community projects across all 32 local authority areas in Scotland, helping over 18,000 children. Every penny raised stays in Scotland and goes directly towards helping the children who need it most.

One in five children across Scotland live in poverty – and for some communities that figure is even worse. In parts of the country every second family is living in poverty meaning that in every community there will be a family struggling to feed its kids, a family struggling to clothe them in the winter, a family struggling just to make ends meet. The STV Appeal works in communities all over Scotland helping those young people and giving them the same opportunity that other children take for granted. Working at a local level, the STV Appeal has helped projects in every local authority.

Keith Robertson, Managing Director of Fresh Start, said: “Moving into a new home, especially after being homeless, can bring many financial burdens. Our Starter Packs aim to reduce this burden and give people the essentials they need to settle in to their new homes. They provide the basics for new households to survive, for example bedding to keep warm at night, curtains to close the world out, crockery to eat your dinner on.”

Rob Woodward, STV CEO and trustee of the STV Appeal, said: “The third year of the STV Appeal has been our most successful yet. With the help of our generous supporters and fantastic fundraising efforts taking place right across Scotland we have now raised over £5.8m. The money donated to the STV Appeal stays right here in Scotland and will help make a real difference to the lives of vulnerable children and young people on our doorstep.”

Sir Tom Hunter, trustee of the STV Appeal, said: “The STV Appeal is for Scotland by Scotland’s people who truly have stepped up to support our work in trying to beat the horror that is child poverty here in Scotland. This is a long haul but at the end of the day we can and we will eradicate the impacts poverty has on Scotland’s young people. Every single penny we raise goes directly to tackling the issue of child poverty across all of Scotland something I’m really proud of.”

Sir Ian Wood, trustee of the STV Appeal, said: “This is the Wood Family Trust’s first year of involvement with the STV Appeal to help tackle the issue of child poverty in Scotland. We are delighted to be part of the fundraising endeavours of so many, which have enabled the distribution of such significant financial support to local projects in our own communities. We are optimistic that with the generous total raised by supporters of the STV Appeal, combined with the on-going hard work and dedication seen in communities across Scotland, the lives of children and young people affected by poverty in Scotland can, and will, be changed for the better.”

STV Appeal trustee Lorraine Kelly presenting The Big Live

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