- The Times, The Sunday Times and Times Radio announces 2024 election marketing plans
- Times Radio is hitting the road with an Election Bus tour
- The Times, The Sunday Times and Times Radio launch “From Westminster to your World” marketing campaign
As the British General Election on July 4th approaches, Times Radio is excited to announce the launch of the Times Radio Election Bus tour.
Broadcasting live from a studio within the giant branded tour bus, Times Radio will travel across the country to listen to the voices of local communities and highlight the political issues that matter most to them.
Starting its journey travelling from Dover to London, the bus will visit key battlegrounds and politically significant areas up until polling day, including Glasgow, Cardiff, Bournemouth, Birmingham, and more.
At each location, Times Radio will provide real-time updates, expert analysis, lively debates, and must-hear interviews, ensuring listeners are fully informed on every twist and turn of the election campaign.
Along the way, the British public will be able to record messages for the next Prime Minister against a realistic No.10 Downing Street backdrop. Messages will then be incorporated into Times Radio’s programmes.
Tim Levell, Programme Director of Times Radio, said; “The General Election is the one moment when power flows to every individual person across the United Kingdom.
“We are delighted that the Times Radio Election Bus, complete with its state-of-the-art on-board radio studio, will be visiting communities right across the country, to hear the concerns and opinions of the voters who will decide our next government.”
The tour bus was supplied by Empire RV, the design, advertising and activation was created by The Tenth Man and produced by Extreme Productions.
Gethin Evans, UK Managing Director, The Tenth Man, added: “It’s been pretty exciting working with the team at one the worlds best known media brands as our founding client for the London office.
“It’s not very often you get the chance to help brands that are almost 250 years old – and we are delighted to help them promote Times Radio across the UK in a pivotal political period for the country.
“We’re taking current affairs on the road, without the boring bits.”
Coinciding with the launch of the tour, The Times, The Sunday Times and Times Radio have today also unveiled a new election marketing campaign. Created by News UK’s dedicated agency, Pulse Creative, the integrated campaign, “From Westminster to your World,” illustrates how these brands help customers better understand the real-life impact of the election on the issues that matter to them.
The striking hero social films feature British political icons – the red budget box, green Commons bench, Big Ben, and the door to Number 10 – in relatable scenarios, symbolising that Times journalism brings everyday context to Westminster politics.
These films are supported by a series of insightful social videos, created in partnership with The Times, The Sunday Times, and Times Radio’s editorial teams, that take a closer look at the key political issues set to shape the 2024 election.
Louise Agran, Marketing Director of Times Media, said; “This campaign demonstrates what sets The Times, The Sunday Times and Times Radio apart – insightful journalism that helps our subscribers and listeners understand the consequences of the election, and politics more broadly, so that they can make the right decisions for themselves and their families.”
Russell Ramsey, ECD of Pulse Creative London, said: “There’s a lot of negativity about Westminster party politics at the moment, so we wanted to tell a more relatable story about the election.
“This campaign highlights the real value of The Times by focusing on what truly matters in an election – the lives of the voters.”
Social media will be an important battleground for this election, so ‘From Westminster to Your World’ is designed to be social-native.
The campaign leverages a diverse array of social formats across various platforms, delivering multiple touchpoints with politically engaged audiences, ensuring The Times is active wherever opinions are shaped and debated.
The details for Edinburgh are:
Times Radio Election Bus x Edinburgh and the Lothians
Date: Friday 14th June
Time: 6am – 5pm
Location: Register Square, Edinburgh (next to Starbucks at St James Quarter entrance)
Topics to be discussed include:
- The investigations into SNP finances and its impact on SNP performance in the capital
- Labour’s potential gains in the city
- Scotland’s first game at the Euros
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