VisitEngland has launched a campaign to inspire more young Brits to discover the UK by taking mini gap-year style breaks.
The £2.5 million ‘Join the World – #MyMicrogap’ campaign targets young people with experiences and activities typically taken during a gap-year that can be condensed into a micro-holiday of one to three nights in the UK. The campaign kicks off today with the first in a series of short films that are being rolled out across digital display and social media channels during the coming months. Continue reading #MyMicrogap campaign urges young Brits to take more short breaks in the UK