FREE PINTS OF GUINNESS 0.0 OFFER
Diageo, maker of Guinness, Johnnie Walker and Smirnoff, has partnered with THINK!, the Government’s official road safety campaign, and Greene King on a new initiative encouraging people to drink responsibly over the festive period.
The partnership will allow designated drivers to claim a free pint of Guinness 0.0 at participating Greene King pubs across the UK throughout December.
The latest data shows that 79% of drink-drive collisions involve male drivers or riders over the legal alcohol limit1, and younger male drivers are historically over-represented in drink drive related road casualties2. Therefore, the campaign aims to remind people looking to celebrate during the next month to not drink and drive. The initiative also marks the third consecutive year Diageo is partnering with THINK! this Christmas.
From 1st December 2023 – 1st January 2024, designated drivers wishing to take part will need to visit the Guinness website and use the pub finder search tool to locate one of the 472 Greene King pubs participating in the offer.
They will then be able to download a voucher code and present this, along with their car keys, at the bar to prove their designated driver status and claim their free Guinness 0.0.
Nuno Teles, Managing Director at Diageo GB said: “Drink driving is never acceptable. Which is why we’re building on our previous campaigns with THINK! to help encourage responsible drinking this Christmas.
“By giving designated drivers a free pint of alcohol-free Guinness 0.0, our partnership with THINK! and Greene King will allow designated drivers across the UK to still be part of the festive fun and drive everyone home safely.”
Guy Opperman, Roads Minister at Department for Transport said: “Our highly regarded THINK! campaign will be aiming to save more lives again this Christmas season and will help continue to raise awareness of the dangers of drink-driving.
“This is a great initiative which encourages people to act responsibly while still enjoying the festive season.”
Diageo has a long-standing commitment to promoting positive drinking through moderation and tackling the harmful use of alcohol.
This initiative is part of Diageo’s latest pledge to change the attitudes towards drink driving of five million drivers by 2030 as part of its ten-year sustainability action plan Society 2030: Spirit of Progress.
The partnership also builds on Diageo’s other existing initiatives such as its ‘Wrong Side of the Road’ virtual learning experience, a hard-hitting programme which allows individuals to have a conversation with a real drink driver to help understand the consequences of drink driving.
To find out more, please visit: guinness.com/en-gb/greene-king-00