Bensons for Beds is making big changes in Edinburgh as it opens two new stores in the city in the next 10 days. The sleep experts are opening a brand new store at Craigleith Retail Park and relocating its existing Straiton Retail Park store into a new unit.
Stores teams at both Craigleith and Straiton are getting set to help customers choose the right bed and find the right sleep solutions.
The first store to move will be at Straiton retail park when the bed and mattress retailer moves into Unit 5-6, Edinburgh, EH20 9PW from its old home on the park with the new unit opening today (Friday 25 August).
The new unit will feature more than 7,000 square feet of trading space and employ five colleagues who’ll move across from the old store.
The second store is a brand new unit which will open in the capital at unit 7a&b, Craigleith Retail Park on Friday 1 September.
More compact, this new location will feature over 4,500 square feet of trading space and employ five new colleagues.
To celebrate the openings, Bensons will be rolling out its iconic purple carpet to welcome visitors who will be offered an additional 10 per cent off items bought over the opening weekends.
The new stores have been designed to showcase the wide range of beds and mattresses on offer at Bensons as it invests significantly to build a portfolio of brands that cater to every sleep need and the majority produced in-house at its own manufacturing centre in Cambridgeshire.
That portfolio includes Slumberland, which has been crafting a superior night’s sleep for over 100 years here in the UK. Slumberland is the proud owner of Good Housekeeping Institute Awards for its Airstream Memory, Naturals and Eco Solutions mattresses.
Last year it also launched its new Simply by Bensons range to give consumers a great night’s sleep from only 15p per sleep[1]. The affordable, feel good quality range features mattresses, divans and bed frames – all with free five-year guarantees.
Bensons also recently launched a new and exclusive range of beds and mattresses under its heritage Staples & Co brand which has been re-inventing sleep since 1895. The new ranges are designed to give customers a wide choice of comfort, storage and style features, with over 28,000 potential combinations.
The Staples & Co divan bases and Artisan Collection mattresses are handcrafted to order in the UK at Bensons’ dedicated British Kite Mark quality accredited factory in Huntingdon, Cambridgeshire.
Bensons is the exclusive home of iGel Advance, mattresses with a patented Graphene Technology, that helps customers regulate their body temperature to stay comfortable throughout the night.
As well as its exclusive in-house brands, last year Bensons also it unveiled its first collection of luxury mattresses from leading British maker Hypnos to broaden choice for customers. Other brands available include Tempur and Silentnight, so that customers can choose the right bed for them to help them get a good night’s sleep.
Bensons’ regional manager, Peter Doyle for Edinburgh said: “We’re delighted to be expanding the Bensons portfolio. Both stores will be showing off the best of what Bensons for Beds has to offer to customers in and around Edinburgh
“The store teams will be dedicated to one thing – giving our customers everything they need to get the best night’s sleep.”