Marathon Mums rally for Active Communities during Seriously Social Week

Four Edinburgh mothers who bonded through a local exercise group are in the final stages of training for the Edinburgh Marathon, running as a relay team to raise funds for the charity that supported their return to fitness after childbirth – a timely example of community impact as Edinburgh Leisure prepares to celebrate Seriously Social Week.

The women met through the Active Mums programme, part of Edinburgh Leisure’s Active Communities initiative. They’ll join 55 other participants participating on behalf of Edinburgh Leisure at the Marathon events.

The Edinburgh Marathon Festival weekend (24-25 May) will feature 11 Edinburgh Leisure participants running the full marathon, 12 in the half marathon, 4 relay teams, 10 running the 10k, 8 running the 5k and four juniors.

Chio Martinez, one of the relay team members, explained: “Like many people looking for a fundraising challenge in 2025, I signed up to raise funds for Active Communities and Edinburgh Leisure by taking part in the Edinburgh Marathon Festival. Of course, there are lots of other big-name charities out there, but funding for smaller projects is under threat in Edinburgh, and this is my way of giving something back.

“Active Mums has been a lifeline for me and other mothers with young babies and toddlers. It’s not just about fitness—it’s created a community where I’ve formed meaningful connections, established a vital routine, and found reasons to leave the house on those challenging days.

“The programme offers clear fitness milestones in a judgment-free environment where we all understand the unique struggles of postpartum wellness. It’s given me the confidence to take on the EMF challenge—something I never would have considered before. We’re all excited to step up to this challenge together, and it’s become the perfect motivation to keep moving forward on our fitness journeys.”

The Active Mums relay team has already exceeded their fundraising target and have raised £945, which is 150% of their £600 fundraising target.

Seriously Social Impact

The marathon fundraising effort comes as Edinburgh Leisure marks the second Seriously Social Week (12-16 May), part of a national campaign showcasing the work of charities that prioritise people over profit, connect communities, and promote health, happiness, and creativity for all ages and abilities.

Organised by Community Leisure UK, each day of Seriously Social Week highlights how organisations like Edinburgh Leisure create social impact and foster healthier, happier communities. The campaign focuses on five key themes: health and wellbeing, community, inclusion, employment and skills, and the environment.

Jen Holland, CEO of Edinburgh Leisure, said: “We are proud to be part of a network of charities operating with a social conscience, delivering social good through public leisure services.

“Our core mission is about purpose, not profit, helping people first. We support Edinburgh in becoming healthier and happier with quality health and wellbeing services for everyone, regardless of age or ability, including those with serious health conditions, which helps reduce the financial burden on the NHS.”

The Marathon Mums relay team exemplifies this mission in action. Edinburgh Leisure’s Active Communities programmes supported 14,782 people in 2024-2025 who face significant barriers to physical activity, including those affected by health conditions, disabilities, inequalities, and poverty—empowering participants to improve their health, wellbeing, and quality of life.

These vital Active Communities programmes depend on funding and fundraising to continue their work using physical activity to transform lives and communities across Edinburgh. The initiatives foster social inclusion, promote physical activity, and enhance overall wellbeing throughout the city.

Support the Marathon Mums:

Edinburgh Leisure champions Community Wellbeing during Seriously Social Week


Edinburgh Leisure is dedicated to enhancing social value and will mark the second Seriously Social Week in May, as part of a national campaign showcasing the work of charities that prioritise people over profit, connect communities, and promote health, happiness, and creativity for all ages and abilities.

Organised by Community Leisure UK, Seriously Social Week runs from May 12 to 16, with each day highlighting how organisations like Edinburgh Leisure create social impact and foster healthier, happier communities. Themes include health and wellbeing, community, inclusion, employment and skills, and the environment.

Jen Holland, CEO of Edinburgh Leisure, stated: “We are proud to be part of a network of charities operating with a social conscience, delivering social good through public leisure services.

“Our core mission is about purpose, not profit, helping people first. We support Edinburgh in becoming healthier and happier with quality health and wellbeing services for everyone, regardless of age or ability, including those with serious health conditions, which helps reduce the financial burden on the NHS.

“Just a few of our achievements include supporting over 12,500 people through our Active Communities programmes; offer over 160 health and wellbeing classes weekly; assisting 1,245 refugees and relocated individuals in staying active and connected; providing discounted community access to over 2,500 people; and offer sporting facilities to over 550 Edinburgh sports clubs across 35 different sports.

“Seriously Social is a fantastic opportunity to showcase the difference we make and why we do what we do and aligns perfectly with the themes of Seriously Social.”

As the largest provider of sports and leisure facilities in the city, Edinburgh Leisure offers activities for everyone throughout their lives. As a charitable trust, every penny is reinvested into the health and wellbeing of Edinburgh.

Being active improves physical and mental health, and Edinburgh Leisure aims to support as many people as possible in feeling their best.

In 2024, Charitable Trusts and Social Enterprises across England, Scotland, and Wales generated £1,598,045,306 in social value*, equating to an average of £228 per person. A study by Public Health Scotland found that of the 62,941 deaths in Scotland in 2022, over 3,000 were due to physical inactivity, with cancer and cardiovascular disease accounting for about one-third of these.

Last year, Edinburgh Leisure’s Active Communities team supported over 12,500 people in improving their health and wellbeing through projects focused on falls prevention, mental health, long-term health conditions, and supporting those on low incomes and experiencing inequalities.

Kirsty Cumming, CEO of Community Leisure UK, said: “Our members don’t just deliver public leisure and cultural services; they support social change for the better every day of the week.  

“As social enterprises and charities, they prioritise people over profit, are run by local people, and have everyone’s best interests at heart. Seriously Social Week showcases how they go above and beyond in supporting individuals and communities.

“This sector quietly supports people and communities daily, not for profit, but because it’s the right thing to do.”

More than 110 Charitable Trusts and Social Enterprises deliver public leisure and culture in Scotland, Wales, and Ireland as part of the Community Leisure UK network. In 2024, they:

  • Welcomed over 209 million visits
  • 86% delivered activity referral programs
  • 70% offered strength and balance programs for over 50s
  • Worked with 193 local authorities
  • Collaborated with over 100,000 community groups
  • 87% offered volunteer opportunities
  • Over 70% provided holiday activity and food programs
  • 38% offered youth activity sessions that helped reduce local crime


For more information, visit www.seriouslysocial.org.uk

Edinburgh Leisure is Seriously Social – Putting People Above Profit

Edinburgh Leisure is serious about doing social good and adding social value to people’s lives and will be marking the first ever Seriously Social Week in May as part of a national campaign that showcases the work of charities, like theirs, putting people above profit, connecting communities, and helping people to become healthier, happier, and more creative, regardless of age or ability.

Seriously Social has been organised by national body Community Leisure UK. Starting Monday 27 May, each day of the week will focus on a theme to show how companies like Edinburgh Leisure help create social impact and create happier, healthier communities and will showcase the outcomes around health & wellbeing, the community, inclusion, employment and skills and the environment.

Jen Holland, CEO of Edinburgh Leisure said: “We are proud to be part of a network of charities operating with a social conscience, delivering social good when providing public leisure services. Our core business isn’t about making profit, it is about purpose – helping people first.

“We’re about supporting society to get healthier and happier, employing local people, creating safe spaces for everybody, connecting communities, working towards net zero and supporting people with quality health and wellbeing services for everybody regardless of age or ability.

“Seriously Social is a brilliant way to showcase not only the difference we make but also why we do what we do.”

As the largest provider of sports and leisure facilities in the city, Edinburgh Leisure provide activities for everyone as they move through their lives.

As a charitable trust, every penny goes back into taking care of the health and wellbeing of Edinburgh. Being active improves physical and mental health. Edinburgh Leisure is here to support as many people as possible to feel as good as possible.

A recent study commissioned by Public Health Scotland concluded that of the 62,941 deaths that occurred in Scotland in 2022, more than 3,000 would have been attributed to physical inactivity, with cancer and cardiovascular disease (CVD) accounting for around one third of these.

Last year Edinburgh Leisure’s Active Communities team supported over 12,500 people a year to be active to improve their health and wellbeing. 

They develop and run projects to help make a positive difference to communities in six key project areas. 

  • People living with health conditions are supported by Active for Health
  • People on low incomes and experiencing inequalities are supported by Wellbeing for All
  • Older adults are supported to stay active and connected through Staying Active
  • Children and young people are supported to live healthier, happier lifestyles through Active Futures
  • People with disabilities or additional support needs are supported through Everybody Active
  • People living with mental health conditions are supported through Mental Wellbeing

Kirsty Cumming, CEO of Community Leisure UK, said: “Our members don’t just deliver public leisure and cultural services, they support social change for the better every day of the week, 365 days a year.

“As social enterprises and charities, they put people above profit. They are run by local people and have everyone’s best interests at heart. The Seriously Social Week is about showcasing how they go above and beyond supporting individuals and communities.

“This is a selfless sector, quietly going about supporting people and communities every day. Not because it makes them money, but because it’s the right thing to do. And we thought it was high time more people know about the great work they do and the difference they make.”

More than 110 Charitable Trusts and Social Enterprises deliver public leisure and culture in Scotland, Wales and Ireland as part of the Community Leisure UK network. Together in 2023 they:

  • Welcomed more than 209 million visits
  • Worked with 170+ Local Authorities
  • Collaborated with more than 100,000 Community Groups
  • 73% Reduced Carbon Emissions
  • 75% provided holiday food and activity programmes.
  • Saved the state and NHS £893million through their work getting people more active and healthier *

For more information visit seriouslysocial.org.uk