Tag: sepsis awareness campaign

New sepsis awareness campaign announced in Scotland

A leading sepsis charity will work with the Scottish Government to run a national sepsis awareness campaign this year.

The forthcoming partnership between Sepsis Research FEAT and the Scottish Government will help to save lives by increasing public awareness of sepsis and how to recognise symptoms of the disease.

More than 4,000 people die from sepsis every year in Scotland. This deadly condition occurs when the body’s response to an infection spirals rapidly out of control, injuring its own tissues and organs. This can result in multiple organ failure and death. 

The five key symptoms of sepsis which will be highlighted in the campaign are:

  • Confusion 
  • Not passing as much urine as normal
  • Very high or low temperature 
  • Uncontrolled shivering
  • Cold or blotchy arms and legs 

If someone has two or more of these symptoms, becoming progressively or rapidly worse, this indicates they may have sepsis and urgent medical attention should be sought. 

Sepsis Research FEAT previously worked with the Scottish Government on awareness campaigns in 2018 and 2019. These campaigns, which included radio, print and social media, reached more than 1.3 million people across Scotland. Planned joint campaigns for 2020 and 2021 were paused because of the COVID-19 pandemic, though Sepsis Research FEAT continued its awareness raising work independently.

This latest partnership between Sepsis Research FEAT and the Scottish Government will build on the success of the previous campaigns with a Scotland-wide multimedia campaign, which will include nationwide commercial TV and radio for the first time. It will launch in August with a peak in activity to coincide with Sepsis Awareness Month in September. 

Health Secretary Humza Yousaf said: “I am delighted that the Scottish Government is continuing to work with Sepsis Research FEAT to raise public awareness of the symptoms and dangers of sepsis. 

“Patient safety remains key to delivering safe and effective care to all patients every time they access healthcare services and the Scottish Government’s Scottish Patient Safety Programme continues to make progress in its action on sepsis. 

“Focusing on early identification is critical and treatment within one hour of recognition has led to mortality rates among those identified at this stage falling by 21% since 2012.

“Sepsis Research FEAT play a vital role in funding research into this devastating disease and in making the public aware of the symptoms, and the Scottish Government is supporting them in their efforts.”  

The charity Sepsis Research FEAT have launched a new national sepsis awareness campaign in partnership with the Scottish Government at The Scottish Parliament in Edinburgh. The campaign will focus on increasing public awareness of sepsis and how to recognise the 5 key symptoms in order to help save lives. Pictured Humza Yousaf MSP, Cabinet Secretary for Health and Social Care,with o Colin Graham – Sepsis Research FEAT Chief Operating Officer o Kimberley Bradley – Sepsis survivor and Sepsis Research FEAT supporter o Fiona Griffith – GenOMICC Project manager (the charity is a funder of the GenOMICC research study) o Sarah Weatherston – a teacher and sepsis survivor Mark F Gibson / Gibson Digital infogibsondigital@gmail.co.uk www.gibsondigital.co.uk All images © Gibson Digital /Sepsis Research FEAT 2022

Colin Graham, Chief Operating Officer at Sepsis Research FEAT, commented: “Sepsis Research FEAT is proud to be working in partnership with the Scottish Government once again and to be leading on this important campaign. This year will see our largest campaign yet and we are very much looking forward to sharing it with the public this August.

“Analysis from our last partnership with the Scottish Government showed that campaign activity was increasing awareness of sepsis in Scotland but that continued work was required so more people could identify the five key symptoms.

“Expanding our joint campaign this year to include commercial broadcast channels will ensure that we reach a greater number of people and better educate them about the signs and symptoms of sepsis.

“It is a devastating condition that can kill a previously healthy adult or child in hours. The more people across the country who are able to spot the key symptoms of sepsis in themselves and others, the more lives will be saved.”

Raising awareness of sepsis

New campaign focuses on spotting the early signs

The five early signs of sepsis are to be highlighted in a new campaign to help raise public awareness of this potentially fatal condition.

The campaign, which will run across social and traditional media, focuses on the often silent symptoms of sepsis, which is a serious complication of an infection.

This includes very high or low temperature, uncontrolled shivering, confusion, passing less urine than normal and blotchy or cold hands and feet.

The first sepsis awareness campaign launched in February 2018. The new campaign aims to build on this while increasing public knowledge of the early warning signs.  It complements the work carried out by Healthcare Improvement Scotland through the Scottish Patient Safety Programme, which since 2012 has supported clinicians and clinical practitioners to improve recognition of the signs of sepsis and better equip them to deal with it.

Chief Medical Officer Catherine Calderwood said: “While deaths caused by sepsis have fallen by 21% since 2012, thanks in part to the work of the Scottish Patient Safety Programme, it is still vital that people are aware of this potentially fatal condition.

“The key in treating sepsis is catching it quickly so that is why it’s important to know the signs. If someone has two or more of the symptoms and they are getting rapidly worse, it is important to seek urgent medical advice.

“Following our first campaign from 2018, we know that more than three out of four people are aware of the dangers of sepsis but we want to further increase public awareness to spot the signs and this campaign will help us do this. It will also help to focus on continuous improvement across Scotland ensuring there is safe and consistent care for all sepsis patients.”

Craig Stobo, who founded Sepsis Research after the death of his wife Fiona and unborn daughter Isla from the illness, said: “Sepsis Research is delighted to be supporting the Scottish Government’s Sepsis Awareness Campaign. This focused effort to encourage people to recognise the symptoms of this potentially fatal illness will save lives.

“Educating people so they know what to look out for and understand the urgent need to get medical assistance will help prevent potentially tragic consequences and we congratulate the Scottish Government on taking this initiative.”

Colin Graham, chief operating officer of Sepsis Research (FEAT): said: “This is a very important campaign by the Scottish Government and we urge everyone in the medical profession and the wider public to pick up on the life-saving messages it contains.”