This Easter, Dulux is sweetening up the paint game by introducing a Scratch & Sniff paint collection inspired by food and drink favourites.
With salivating shades such as Chocolate Sprinkles, Hazelnut Truffle, Cookie Dough, and Caramel Cream, it only takes two hours for the paint to dry and the scent to appear.
With Dulux’s revolutionary ‘Scratch & Sniff’ collection, you can experience these delectable scents before even cracking open a paint can by picking up one of the paint cards to help decide whether you’d like your home to smell sweet like honey or like Willy Wonka’s Chocolate Factory. So, whether you’re redecorating your kitchen, bedroom, or even your bathroom, now every room can be a sensory spectacle.
Marianne Shillingford, Creative Director at Dulux, explains: “It was a no-brainer with so many of our colours being inspired by popular foods and flavours – probably down to us choosing colour names in the lead up to lunch!
“Our goal is to push the boundaries and create products that not only beautify homes but also enhance the overall sensory experience. With our ‘Scratch & Sniff’ collection, we’re bringing a whole new level of indulgence to interior design. It’s like giving your walls a delicious makeover, some may think it’s too good to be true!”
So, this Easter, why not treat yourself to a little sensory indulgence? Transform your home with Dulux sweet-scented paints and fill every room with the irresistible smells of the chocolate occasion.
Followers of the Dulux Instagram, TikTok and X channels will be the first to see Scratch & Sniff collection in action, launching on 1st April 2024.
For more colour and decorating information, visit the Dulux Website.