Spenders urged to not to turn only to online giants and to spend with region’s businesses
Festive shoppers across Edinburgh and the Lothians are being urged to choose local in the final countdown to Christmas.
With the seasonal shopping season now at its peak, the team behind Scotland Loves Local is urging everyone in the region to prioritise local shops, attractions and enterprises, rather than automatically turning to online retail giants.
The so-called Golden Quarter during the lead-up to Christmas is the most important time of the year for many.
Kimberley Guthrie is Chief Officer of Scotland’s Towns Partnership (STP), the organisation which spearheads Scotland Loves Local.
She said: “Edinburgh and the communities of the Lothians are blessed with so many unique and brilliant local businesses. It’s vital that everyone locally gets out there and supports them.
“This is a critical time for all retail and hospitality businesses. The difference we can make by choosing local and getting behind them really can define their year.
“Whether in person or online, we would encourage everyone to think local first when shopping. It’s an investment in your community’s future.
“By doing so, we are helping to secure the future of local businesses – many of which have served our communities for generations – the jobs of our friends and neighbours and ensuring the foundations remain from which our towns can build a new future.”
Scotland Loves Local is the campaign that urges people to think, choose and spend locally to build better futures for their community. It is spearheaded by Scotland’s Towns Partnership (STP), with support from the Scottish Government.
In recent months, organisations of all kinds across the country have been signing the Scotland Loves Local Pledge – a promise that they will choose local and support the businesses around them whenever it is possible for them to do so.
“That is a pledge that people really can fulfil over the coming weeks,” Kimberley added.
A way in which local people can show that support is by using the Scotland Loves Local Gift Card. Cards can only be spent in the regions they are branded. That makes them a direct way in which money can be used to support local jobs in shops, bars, restaurants and visitor attractions.
Digital developments to the programme in recent months mean it has become easier than ever for businesses to use them as staff rewards this Christmas.
For more information about the Scotland Loves Local Gift Card, go to: