It almost Christmas and for many of us, the festivities are well underway. As Mariah, Elton, and Wham! fill our ears with our favourite festive tunes, there are also certain smells that just give us that warm festive feeling. A recent nationwide survey has revealed exactly what those scents are.
The study found that the majority of us (88%) associate different smells with the festive season. Unsurprisingly, for two thirds (66%) of us it is mince pies, nearly three quarters (72%) say it’s festive candles, 63% state it’s cinnamon sticks and 57% admit that the smell of pine needles is what they need for a room to smell festive. These smells have been proven to make Brits feel festive (35%), nostalgic (26%) and cozy (19%).
However, the study also revealed that it’s not just the aroma of sweet treats and warm spices making us feel Christmas nostalgia.
The survey found many associated the smell of Lynx Africa, proudly the no.1 men’s fragrance brand in the world, with Christmas too. This particularly rang true in major cities like Leeds, Newcastle and Nottingham with almost 20% of people saying they associated the iconic scent with Christmas. I mean, what’s the holiday season without a Lynx giftset or two.
A spokesperson from Lynx, said: “Lynx is a Christmas staple and something we see flying off of the shelves around this time of the year, so it’s no surprise to hear that for many people our fragrances are synonymous with festive scents.
“We actually sell more Lynx gift sets than Christmas trees, here in the UK. With around 23 million being sold each year.”
Lynx product range and giftsets are available to purchase at most leading retailers nationwide including Asda, Boots, Superdrug, Sainsburys, Tesco, Sephora UK and online, making it the perfect choice for those last-minute shoppers.
