Tag: RLSS UK

More than 300,000 children reached during water safety campaign

Lee Heard, Charity Director at the Royal Life Saving Society UK (RLSS UK) has sent his thanks to those who engaged with the charity’s annual Drowning Prevention Week as the campaign drew to a close on 25th June. 

Drowning Prevention Week which has just ran for the ninth consecutive year aims to proactively raise awareness of water safety ahead of a summer outdoors. Throughout the week the Royal Life Saving Society UK asked people to engage and share posts, including a brand-new animation, across social media platforms, engaged with MPs at events at Westminster, and also offered schools, leisure centres, swimming clubs and parents a range of free educational resources to ensure that families are well prepared for a safe summer enjoying water safely. 

Lee said “I wanted to say a huge thank you to all our members, staff, supporters, and strategic partners who have played a role in sharing our vital water safety messaging this year. I cannot communicate how grateful we are for the support and are still seeing lots of activity coming through. 

“Since January I have been calling for a concerted effort to give everyone the skills to enjoy water safely this summer. It’s a message that requires everyone to roll up their sleeves and find ways to get this vital message out into their communities.

“It takes individuals, small and large organisations, water safety partners, leisure partners, local authorities, MPs, emergency services, schools, landowners, water companies and many more. We are exceptionally proud of everybody that has taken the time to make our vital campaign grow again this year.”

For the 2022 campaign, the charity aimed to take a slightly different approach to their national media campaign, working hard to better understand the claims that are often made about water safety and drowning prevention.

They aimed to shine a light on the importance of swimming but further explore the need for parents to invest additional time in themselves and their family understanding water safety.

These conversations are ones that the charity want to continue post Drowning Prevention Week and explore further. Another vital topic that the charity focussed on was the issue of cold water shock. Royal Life Saving Society UK analysed fatalities leading from cold water and stressed the importance to continue to highlight this critical factor in drowning and leverage tools to educate the public using expert knowledge that the charity holds. 

Drowning Prevention Week saw great success with the campaign, with thousands of views of their brand-new 60-second animation encouraging everybody across the UK and Ireland to enjoy water safely, which meant it appeared over 173,000 times across social media networks.

The animation directed children and parents to free educational resources and this year, the charity exceeded the number of downloads during Drowning Prevention Week when compared to 2021, and the estimated number of children to be taught is over 300,000.

Lee added: “We have worked with national and local news agencies to support the delivery of over 150 Drowning Prevention Week press articles and over 150 radio and TV broadcasts, to raise awareness of the importance of water safety. 

“We have attended parliament with Olympian Professor Greg Whyte OBE, Paralympian Ellie Robinson MBE, and over 50 other Parliamentarians to discuss the importance of spreading water safety awareness, as well as what practical steps could be taken in their constituencies to address the issue. 

“There have been over 3,500 social media posts relating to #DrowningPreventionWeek, reflecting the fantastic engagement generated by the campaign.  We have been able to draw on our recent survey and analysis to encourage discussion on Twitter around important water safety debates, for example ‘Is Swimming Enough?’ acknowledged by English former competitive swimmer, Sharron Davies as ‘a great thread’ and our other messages have shown resonance with victims’ families.

“At the Royal Life Saving Society UK, our aim is to ensure as many people as possible are safe in the knowledge that they, and their children, have the skills and understanding about water safety to keep them safe.  Now that Drowning Prevention Week is over for another year, we will continue to work hard to raise awareness of water safety.” 

Water safety campaigns continue throughout the year and the next comes direct from the National Water Safety Forum and partners for World Drowning Prevention Day on 25th July 2025.

Visit our website at rlss.org.uk 

Follow us on Twitter – @RLSSUK

Visit our Facebook page – facebook.com/RLSSUK 

Call – 0300 323 0096

Summer’s here: Keep it fun not fatal

National charity and leader in lifesaving and lifeguarding training across the UK and Ireland, the Royal Life Saving Society UK (RLSS UK), is urging people to get summer ready by brushing up on their water safety skills and knowledge with their national Drowning Prevention Week campaign (18 – 25 June). 

With over 400 people dying each year in the UK and Ireland from accidental drowning, it’s clear that it’s a topic that needs more attention. 

Lee Heard, Charity Director at RLSS UK said: “With June, July, and August proving to be the months with the most fatalities, it is vitally important that everyone has an understanding of water safety, especially during the summer months. 

“We have seen a rise in the number of drownings over the last few years, with peaks during the summer. In July 2021, there were 49 accidental drowning fatalities in the space of just two weeks in the UK, and we know that with the right water safety knowledge, accidental drownings are avoidable. 

“We want to ensure that everyone can enjoy their summer break and enjoy being in or around water but be safe in the knowledge that they, and their children, have the skills and understanding about water safety, which could potentially save a life.  Every life is worth saving.”

Drowning is not just a topic that needs attention for those who take part in water-based activities either, in 2021 evidence from the National Water Safety Forum showed that 40% of people had no intention to enter the water.

The Royal Life Saving Society UK (RLSS UK) has a range of free educational resources available on their website for children, young people and parents and are holding their annual Drowning Prevention Week campaign between 18th-25th June to equip everyone across the UK and Ireland with the skills and knowledge to make the right decisions about water safety. 

Lee Heard continued: “This year for Drowning Prevention Week we are aiming to educate more young people than ever about water safety and give children the skills to enjoy a lifetime of fun in the water. 

“We have a range of free educational resources available on the RLSS UK website, including lesson plans for schools and resources for parents, as well as a brand new animation to engage young people in learning about water safety. 

“In a recent survey, over 55% of parents said they would not be confident their child would know what to do if they fell into open water; this is something we want to change. 

“Drowning Prevention Week brings the focus of water safety to people’s minds, giving everyone the opportunity to be equipped with the appropriate skills and knowledge to be summer ready when it comes to being safe in and around water during the summer months and beyond.”

With many families opting for staycations and heading to the coastlines and waterways for holidays in recent times, having an understanding of what to do if you find yourself or someone else in trouble in the water is more important than ever.

Lee Heard added: “If you or someone else finds themselves in difficulty in the water, it’s vital to remember the Water Safety Code: whenever you are around water you should stop and think to assess your surroundings and look for any dangers; stay together when around water and always go with family and friends; in an emergency call 999 and ask for the Fire and Rescue service when inland and the Coastguard if at the coast; and finally float to live, if you fall in or become tired, stay calm, float on your back and call for help, or if you see someone in the water, throw something that floats to them and resist temptation to go in.”

Drowning Prevention Week takes place 18th-25th June and free resources can be downloaded from www.rlss.org.uk/dpw. 

Follow us on Twitter – @RLSSUK

Visit our Facebook page – facebook.com/RLSSUK 

Call – 0300 323 0096

Weather is warming up – get ahead and keep it fun not fatal

With the weather warming up and more people planning to head to the water, especially with the impending bank holiday, now is the time to ensure families can stay safe and keep it fun not fatal.

The warmer weather usually comes with more reports of rescues taking place from the water as people attempt to cool off, or tragically reports of drownings for those unable to be rescued. 

National charity and leader in lifesaving and lifeguarding training across the UK and Ireland, the Royal Life Saving Society UK (RLSS UK), is urging people to get summer ready by brushing up on their water safety skills and knowledge. 

With over 400 people dying each year in the UK and Ireland from accidental drowning, it’s clear that it’s a topic that needs more attention. 

Lee Heard, Charity Director at RLSS UK said: “With June, July, and August proving to be the months with the most fatalities, it is vitally important that everyone has an understanding of water safety, especially during the summer months. 

“We have seen a rise in the number of drownings over the last few years, with peaks during the summer. In July 2021, there were 49 accidental drowning fatalities in the space of just two weeks in the UK, and we know that with the right water safety knowledge, accidental drownings are avoidable. 

“We want to ensure that everyone can enjoy their summer break and enjoy being in or around water but be safe in the knowledge that they, and their children, have the skills and understanding about water safety, which could potentially save a life.  Every life is worth saving.”

Drowning is not just a topic that needs attention for those who take part in water-based activities either, evidence shows that one in two people who accidentally drown never intended to enter the water and in 2020 evidence from the National Water Safety Forum showed that 45% of accidental drownings took place when people were taking part in everyday activities.

The Royal Life Saving Society UK (RLSS UK) has a range of free educational resources available on their website for children, young people and parents and are holding their annual Drowning Prevention Week campaign in June. The campaign will take place between 18th-25th June and aims to equip everyone across the UK and Ireland with the skills and knowledge to make the right decisions about water safety. 

Lee Heard continued: “This year for Drowning Prevention Week we are aiming to educate more young people than ever about water safety and give children the skills to enjoy a lifetime of fun in the water. 

“We have a range of free educational resources available on the RLSS UK website, including lesson plans for schools and resources for parents. 

“In a recent survey, over 55% of parents said they would not be confident their child would know what to do if they fell into open water; this is something we want to change. 

“Drowning Prevention Week brings the focus of water safety to people’s minds, giving everyone the opportunity to be equipped with the appropriate skills and knowledge to be summer ready when it comes to being safe in and around water when the warmer weather is here.”

With many families opting for staycations and heading to the coastlines and waterways for holidays in recent times, having an understanding of what to do if you find yourself or someone else in trouble in the water is more important than ever. 

Lee Heard added: “If you or someone else finds themselves in difficulty in the water, it’s vital to remember the Water Safety Code: whenever you are around water you should stop and think to assess your surroundings and look for any dangers; stay together when around water and always go with family and friends; in an emergency call 999 and ask for the Fire and Rescue service when inland and the Coastguard if at the coast; and finally float to live, if you fall in or become tired, stay calm, float on your back and call for help, or if you see someone in the water, throw something that floats to them and resist temptation to go in.”

Drowning Prevention Week takes place 18th-25th June and free resources can be downloaded from www.rlss.org.uk. 

Follow us on Twitter – @RLSSUK

Visit our Facebook page – facebook.com/RLSSUK 

Call – 0300 323 0096

RLSS UK and partners aim to make UK’s aqua parks among the safest in the world

The Royal Life Saving Society UK (RLSS UK) is working with The Aqua Parks Association UK & Ireland to ensure the safety of the fast-growing industry as the UK looks forward to another bumper staycation summer.

Aqua parks first launched in the UK in 2015. Today, there are approximately 65 parks in the UK. Suitable for adults and children alike, the floating assault courses offer a variety of obstacles ranging from climbing walls and trampolines to water slides and runways.

The sector has boomed during the pandemic with the launch of new parks and established operators expanding their aqua park offering. 

RLSS UK is working closely with The Aqua Parks Association UK & Ireland – formerly the Aqua Parks Steering Group – to promote safety standards in the industry to maintain public confidence in UK aqua parks.

The association has developed a set of minimum industry standards and launched the UK’s first accreditation scheme for aqua parks. The accreditation scheme introduced a recognised and consistent safety standard, making accredited UK aqua parks some of the safest in the world. As appointed auditor for the association, RLSS UK audits parks that have signed up to the accreditation scheme.

Consumers should look out for aqua parks that hold the Industry Approved Aqua Park status; awarded to aqua parks that have met the operational and equipment standards set out within the guidance.

There are two accreditations: ‘Silver’ shows that an aqua park has the correct documents, procedures, staff, and training in place for all the sessions they run, while the ‘Gold’ accreditation indicates that the aqua park not only meets all the operational standards demanded by ‘Silver’ accreditation but also that all its equipment has been third-party tested to meet ISO 25649.

(The International Organisation for Standardisation (ISO) is an international standard-setting body composed of representatives from various national standards organisations).

Helen Bowker-Steer, Head of Commercial Services, said: “It is an exciting time for the aqua park industry – the development of the Aqua Park Association UK and Ireland in 2021 is a huge step forward.

“The industry now has a voice. It also has an elected board of individuals with the safety and success of the industry at its core. As the auditing partner for the Aqua Parks Association UK and Ireland, RLSS UK is committed to supporting all aqua parks which sign up for the industry approved process.”

From Down Under to the UK: Lifeguard Maxi spreads water safety message with RLSS UK

This April will see TV star Trent Maxwell, more commonly known as ‘Lifeguard Maxi’ swap Australia’s world famous Bondi Beach for the waters of the UK and Ireland on a tour to spread the message about water safety. 

To kickstart the tour, Maxi will be joined by former Olympian, Sports Scientist, Physical Activity Expert and trainer to the stars, Professor Greg Whyte OBE for an open water sunrise swim at Caversham Lakes in Reading on April 8th.

For the rest of his trip Maxi will be working with national charity and leader in lifesaving and lifeguarding training across the UK and Ireland, the Royal Life Saving Society UK (RLSS UK) to volunteer his time to deliver the important water safety messages to children across the UK and Ireland.

On his open water sunrise swim, Maxi said: “An open water swim with the legend Greg Whyte will be a brilliant, but chilly start to my tour! I can’t wait to then set off and meet with children across the UK to spread the word about water safety.

“Delivering these key messages might mean that lives can be saved this summer and beyond.”

Greg added: “’As a result of lockdown 2 million children missed the opportunity to swim leading to 1 million children leaving primary school unable to swim.

“Maxi’s campaign, in collaboration with RLSS UK, to deliver his water safety message has never been more important. I can’t wait to swim at sunrise with Maxi, it will be a few degrees colder that Bondi!”

Open water swimming has seen a rise in popularity over recent years with its benefits well documented.

Charity Director at RLSS UK, Lee Heard said: “There are numerous fantastic benefits to participating in open water swimming such as boosting your immune system; activating endorphins for a natural high; improving your circulation; reducing stress; as well as being a great form of exercise. 

“To ensure that open water swimming can be enjoyed safely, we at the Royal Life Saving Society UK, have worked with Professor Greg Whyte to devise a cold water exposure 2 week home plan – Sponge to Plunge. The plan is a safe way to reduce the impact of cold water immersion so please take a look if you are looking to take the plunge!”

Ahead of his tour, where Maxi will visit RLSS UK Lifesaving Clubs to meet as many children and Rookie Lifeguards as possible, he added: “I want to meet as many kids as I can throughout April so together with RLSS UK we can prevent drowning this summer.

“Lifesaving clubs are at the heart of a community, they support young people and their families, so we all enjoy water safely, and return home at the end of day. They have been hit hard in the pandemic so we want to deliver some smiles, fun and most importantly valuable water safety lessons around the UK and Ireland ahead of summer.”

Maxi will be visiting numerous clubs throughout the UK and Ireland as he travels from Cornwall to Devon to South Wales to Nottingham. He then travels across the water to Ireland before returning to visit Scotland and the North East before he heads home for Sydney on 2nd May. 

Maxi and RLSS UK invite children from all communities to attend an event near them to learn more about water safety and discover a RLSS UK Lifesaving Club in their area. 

Lee Heard added: “Delivering water safety education is vitally important and working with Maxi to speak to even more young people is something we are excited about.

“In July 2021 we had 49 accidental drownings in just two weeks in UK waters, so delivering water safety messages such as this will help to ensure that everyone has the opportunity to enjoy water safely in the future.” 

To help deliver the message Lifeguard Maxi and RLSS UK are calling for donations to help fund the not-for-profit tour to deliver the message to as many children in the UK and Ireland as possible. 

Maxi added: “We would love for you to give what you can and feel part of something special that is happening to prevent drowning this summer.”

All donors will be entered into a draw to win either: a chance to meet Maxi in person at an event in England, Scotland or Ireland; a signed book pack of Maxi’s four books with a Lifeguard Maxi pencil case and signed photograph; or a Maxis Rescue Squad T-shirt and one year’s membership to Maxi’s Rescue Squad online education program with pencil case and signed photographs.

To donate to the help spread water safety messages and prevent drownings, visit www.rlss.org.uk/Appeal/maxi-to-the-rescue. 

To find out more about Sponge to Plunge go www.rlss.org.uk/sponge-to-plunge

Follow us on Twitter – @RLSSUK

Visit our Facebook page – facebook.com/RLSSUK 

Call – 0300 323 0096

Summer is just around the corner – get ahead and keep it fun not fatal

National charity and leader in lifesaving and lifeguarding training across the UK and Ireland, the Royal Life Saving Society UK (RLSS UK), is urging people to get summer ready by brushing up on their water safety skills and knowledge. 

With over 400 people dying each year in the UK and Ireland from accidental drowning, it’s clear that it’s a topic that needs more attention. 

Lee Heard, Charity Director at RLSS UK said: “With June, July, and August proving to be the months with the most fatalities, it is vitally important that everyone has an understanding of water safety, especially during the summer months. 

“We have seen a rise in the number of drownings over the last few years, with peaks during the summer. In July 2021, there were 49 accidental drowning fatalities in the space of just two weeks in the UK, and we know that with the right water safety knowledge, accidental drownings are avoidable. 

“We want to ensure that everyone can enjoy their summer break and enjoy being in or around water but be safe in the knowledge that they, and their children, have the skills and understanding about water safety, which could potentially save a life.  Every life is worth saving.”

Drowning is not just a topic that needs attention for those who take part in water-based activities either, evidence shows that one in two people who accidentally drown never intended to enter the water and in 2020 evidence from the National Water Safety Forum showed that 45% of accidental drownings took place when people were taking part in everyday activities.

The Royal Life Saving Society UK (RLSS UK) has a range of free educational resources available on their website for children, young people and parents and are holding their annual Drowning Prevention Week campaign in June.

The campaign will take place between 18th-25th June and aims to equip everyone across the UK and Ireland with the skills and knowledge to make the right decisions about water safety. 

Lee Heard continued: “This year for Drowning Prevention Week we are aiming to educate more young people than ever about water safety and give children the skills to enjoy a lifetime of fun in the water. 

“We have a range of free educational resources available on the RLSS UK website, including lesson plans for schools and resources for parents. 

“In a recent survey, over 55% of parents said they would not be confident their child would know what to do if they fell into open water; this is something we want to change. 

“Drowning Prevention Week brings the focus of water safety to people’s minds, giving everyone the opportunity to be equipped with the appropriate skills and knowledge to be summer ready when it comes to being safe in and around water when the warmer weather is here.”

With many families opting for staycations and heading to the coastlines and waterways for holidays in recent times, having an understanding of what to do if you find yourself or someone else in trouble in the water is more important than ever. 

Lee Heard added: “If you or someone else finds themselves in difficulty in the water, it’s vital to remember the Water Safety Code:

whenever you are around water you should stop and think to assess your surroundings and look for any dangers;

stay together when around water and always go with family and friends;

in an emergency call 999 and ask for the Fire and Rescue service when inland and the Coastguard if at the coast;

and finally float to live, if you fall in or become tired, stay calm, float on your back and call for help, or if you see someone in the water, throw something that floats to them and resist temptation to go in.”

Drowning Prevention Week takes place 18th – 25th June and free resources can be downloaded from www.rlss.org.uk.

Charity urges people to #BeAMate this Christmas and make sure friends and family get home safely

This December many of us will be making up for lost time and celebrating the festive period with friends and family across our major towns and cities, after being unable to get together last year.

With the nightlife scene working its way back to a sense of normality, this Christmas will see work parties, reunions with friends, and family gatherings taking place across the UK and Ireland. 

Whilst it will be great to see people enjoying the festivities this year, it also brings back the risks of individuals falling in the water after a night out whilst drunk making their way home.  

Young people across the country are working with the Royal Life Saving Society UK (RLSS UK), the charity which enhances communities so everyone can enjoy water safely, as they fear that this time of year will potentially see people like them unexpectedly falling into the water after enjoying their night out.  

The RLSS UK launches its annual Don’t Drink and Drown Campaign this month, which will run from 6 – 12 December, in a bid to encourage public safety with its key messages of: 

  • look out for your friends and make sure they get home safely
  • if you’ve had a drink, stay away from the water
  • find an alternative route home away from water, and
  • stay away from water in winter, cold water shock kills. 

With alcohol impairing our judgements, limiting muscle ability, slowing down reactions and numbing our senses, this can mean that even for strong swimmers, entering the water after drinking can be extremely dangerous. On average 73 people lose their lives each year through a substance-related drowning, this is over 20% of the annual accidental drowning fatalities.  

A number of young people who are working with the charity are spreading the word and offering safety advice in and around our major towns and cities this festive period.

The Youth Leadership Team at RLSS UK have been visiting popular nightlife destinations within their own local areas to deliver the message and asking people to Be a Mate over the coming months to ensure everyone can enjoy their Christmas.  

James Cossons, Youth Advisor at RLSS UK, said: “As part of my role in the Youth Leadership Team at RLSS UK, the team and I have been spreading the message of our Don’t Drink and Drown campaign to improve people’s knowledge around water safety.

“It is really important for members of the public to understand the dangers, especially at this time of year, of being around the water after drinking. We want to ensure everyone enjoys the festive period safely and we encourage everyone to be a mate this Christmas.” 

Drowning is a significant issue all year-round and one which needs caution this Christmas. The charity is urging people to be mindful and plan their safe routes home away from water.  

For further detail on RLSS UK’s Don’t Drink and Drown campaign visit www.rlss.org.uk/dont-drink-and-drown where you can also download resources to spread the word and help keep your friends and family safe this Christmas.