Tag: Rare Birds Book Club

Rare Birds Books opens on Raeburn Place

Home of female fiction, Rare Birds Books has launched Scotland’s first female-centric bookshop, right in the heart of Edinburgh.

In a bold move that sees the globally beloved book club show resilience and innovation in a time of retail uncertainty, founder Rachel Wood invites bibliophiles down the rabbit hole and into Stockbridge’s newest page-turning hotspot. 

Readers are invited to visit Rare Birds Shop in Raeburn Place to immerse themselves in a world of beloved book club favourites, must-have modern classics and the cream of the crop of newly published masterpieces.

From Taylor Jenkins Reid’s Malibu Rising to Torrey Peters’ Detransition, Baby, there will be a story, author and genre for every kind of reader, searching for every kind of world. 

Not only packed with the best stories, the shop’s shelves also display a collection of other must-have gifts and novel memorabilia. From Rare Birds’ new candles, which are scented to pair perfectly with your current read, and graphic print totes emblazoned with the store’s logo, to small batch chocolate and stationery from women-led businesses, you are certain to come for the stories and stay for the merch.

Rare Birds founder, Rachel Wood, said: “We’re so thrilled open our first book shop in Edinburgh. We’ve always been deeply interested in women’s writing and we can’t wait to bring what we do online to life in our very own space.

We dreamed of a really welcoming space where we could showcase a huge variety of women’s writing across all genres and create a space where booklovers could meet and socialise and that’s what I hope the space will be.”   

Shoppers can choose from a range of female authored fiction and non-fiction books, as well as create Rare Birds’ signature personalised bundles, which are made up of 3 personal picks from the store’s world of stories.

In the months to come, Rare Birds Book Shop will also be home to a number of in-store events, including author readings, book clubs and intimate shopping evenings. 

The book club you can’t read without, just got better!

For more information visit https://rarebirdsbookclub.com/

Rare Birds Book Club launches newsletter for budding writers

Bi-weekly newsletter hosted by famous female authors

Home of female fiction and letterbox lockdown companion, Rare Birds Book Club, is set to launch a brand-new newsletter, aimed at budding writers.

From 22nd March, Prompt will be dropping into inboxes every other week packed with tips, tricks and invaluable info for those who like writing – from the daily scribblers to the ‘going to write a book someday’ dreamers.

Containing a writing exercise, pointer or prompt to encourage writers (and aspiring writers) to put pen to paper and get composing, each newsletter is hosted by a published author who has been there before and wants to share some writing wisdom to help spark inspiration.

The first newsletter, hosted by Maggie O’Farrell, author of best-selling novel, Hamnet, will be followed up by further writing royalty, with editions from the likes of Jessie Burton (The Miniaturist), Elizabeth MacNeal (The Doll Factory), Laura Jane Williams (Our Stop) and Elizabeth Day (How to Fail).

Authors will provide the tips they themselves use, from ideas on how to start a project and exploring new or current scenarios, to getting out of a writing rut. There will also be exercises to try when you have the writing itch, but no idea how to scratch it and prompts to help you get to know your characters or story.

Rare Birds founder, Rachel Wood, shares why Prompt is the perfect bookmark for writers old and new: “This newsletter is all about ideas – how to get them and how to build on them and the aim is simply to prompt our readers to get writing.

“We want to spark creativity, push boundaries, and chart new territory. They say we all have a book in us, well we want to be the ones who coax it out of you. Who knows, one day we could be sending your book out to our book club!”

Free to subscribe and featuring past and present Rare Birds Book Club authors, as well as Wood’s personal favourites, the newsletter will also shine a spotlight on the author themself, as well as their current work and future projects.

To sign up to the newsletter, visit: 

https://rarebirdsbookclub.us16.list-manage.com/subscribe?u=b9cc7b74a69f54f10b90003f3&id=307071a319

For more information visit: 

https://rarebirdsbookclub.com/blog/prompt 

Rare Birds Book Club celebrates World Book Day by partnering with Ronald McDonald House

Monthly book delivery and digital book club gifts books to Ronald McDonald House in Glasgow

Headquartered in Scotland, Rare Birds Book Club has announced a second partnership with Ronald McDonald House in Glasgow, donating over 60 books to celebrate World Book Day and offer a little escape to residents after a tumultuous year.  

Having originally gifted 82 Rare Birds’ favourites back in the summer of 2020, the home of women’s fiction wanted to continue supporting the charity, sharing a further 42 children’s books and 20 adult reads to add to the ever-growing library.

With reading being the top of the list for many during lockdown, Rare Birds was keen to provide something proven to lower stress and boost wellbeing, especially on the most important day of the literary calendar.

Families staying in the House during the last donation inspired this second delivery, having divulged how reading helped them during some of their most difficult times:

I find books really calming, so when I saw a book at my bedside that wee comfort blanket just made me burst into tears. It made me think that these people just knew me and what I needed to help me get through this time in hospital. That wee touch made me feel so welcome and settled me in during an incredibly difficult time.

I’m quite a homebody, I’m not great with change and like the rest of the family was incredibly anxious about the operation our wee boy was facing. We were away from home and all our support like my mum and sister, all during COVID 19 – my anxiety levels were sky high. I read the picture books to the kids when trying to get them to sleep at night or off for a nap and I think it actually helped me more than them! Soothing stories that calmed the kids and helped me be that little bit less anxious.

My routine after leaving my baby in the ward at night was dinner, shower and tucked up in bed with a book. This sense of routine helped me settle and feel more in control of myself even with everything we were facing at hospital, especially during the pandemic.

Ronald McDonald House Glasgow is an independent Scottish charity providing a safe, welcoming and cost-free home-from-home for families of children who are being treated in nearby hospitals, was chosen for the donation of books to offer a moment of respite for those in residence.

31 ensuite bedrooms hosted 504 families in 2019, gifting over 11,000 nights to those in need; families often arrive under emergency circumstances with only the clothes on their backs and can be miles away from their support network.

For more information visit https://rarebirdsbookclub.com/

A novel year: Rare Birds Book Club predicts a page turning 2021

Scottish-based book club sees sales up 204% YoY

Membership figures projected to double in 2021

Even split between self-purchase and gifting

Rare Birds Book Club has offered a welcome distraction and a meaningful network for women across the world since its inception in 2017. As COVID-19 brought about the closure of businesses from independent to global, the monthly membership and digital book club saw its figures explode, with an increase in sales of over 52% during the first lockdown alone.

Twelve-months on and with three lockdowns under the country’s belt, the brand, which offers letterbox sized gifts to keep us entertained, has found itself to be one of the few winners of the pandemic.

The home of women’s fiction, Rare Birds Book Club has been a balm to combat the loneliness, anxiety and unease that Coronavirus has brought, not to mention the boredom. Showing just how much a year of being homebound has affected the nation’s shopping habits, Rare Birds announced a 255% increase when comparing January 2020 to January 2021 and an overall increase of 204% YoY. This equates to over 1,200 new monthly members across the last twelve months.

As a monthly service which delivers a surprise work of female fiction to your door, Rare Birds Book Club’s best-seller for 2020 was the pay-as-you-go option, “people love the flexibility and convenience, especially in these uncertain times” according to founder Rachel Wood.

However, that being said, last year saw over 44% of all Rare Birds purchase a 12-month membership or longer, meaning that for them the club is more than just something to keep them going during lockdown. On top of that, figures saw an almost even split, with 51% of members purchased for themselves, whilst 49% ordered as a gift for someone else.

Rachel Wood expands on why now, more than ever, people have been reawakening their love of reading: “Our mission at Rare Birds is simple: to make reading fun again. This year, nothing has seemed particularly fun and with fear at an all-time high and an inability to see our loved ones, a little escapism has been sorely needed.

“From the excitement of receiving a surprise book to the ability to gift those we miss, and have it fit neatly through their letterbox, we have been doing what we can to offer a touch of light relief in this difficult year.”

With a plan that is sure to set the literary world on fire, Rare Birds predicts it will double its members in 2021, finishing out the year with even more likeminded bibliophiles.

The brand will also see a number of big releases including a new line of gifting and a new way of selling in the second half of the year.  

For more information visit https://rarebirdsbookclub.com/

Edinburgh book subscription service confirms 52% increase in sales

  • Monthly book delivery complemented by digital book club offers a welcome distraction and meaningful network for women across the world 
  • Book club strives to combat Coronavirus loneliness, anxiety and unease 

Since its emergence onto the scene in 2017, Rare Birds Book Club has seen growth of 86% and 57% year on year respectively – but since lock down measures commenced, the subscription service and digital book club headquartered in Scotland has reported a staggering 52% growth over the course of the past four weeks.

At the beginning of the year, the club was just about to hit 1,000 subscribers per month, an almost 50/50 split of those buying for themselves (51%) and those buying as gifts (49%) however, post lock down, the emphasis on sales has shifted firmly towards gift purchasing with hundreds of orders including messages of consolation, comfort and togetherness.

The pay-as-you go option has also taken off, with people looking to enjoy the service without having to commit longer-term; a bonus in these times of uncertainty and the business has also recorded a marked increase in international sales with 10% of all orders now being shipped internationally.

In the short-term, mail outs are now being done from Rachel’s spare room instead of her headquarters in Edinburgh city centre!

Rachel Wood, founder of Rare Birds Book Club comments: “My spare room is basically now a small warehouse, but it means we’ve been able to stay fully operational during lockdown.

“Once books are picked, packed and ready to go, they are collected by Royal Mail in a seamless operation that is completely contactless. My staff and I are all isolated in our own homes and have different responsibilities to keep us ticking over – I do the big send outs and individual orders are done elsewhere.”

A simple, yet personal subscription, Rare Birds Book Club offers members the chance to pick between two surprise books each month (or upgrade to both) before joining like-minded subscribers in the digital book club to discuss this month’s read.

Its ethos being rooted in a service that was both letter-box friendly and heavily digital has been key in driving the sales spike that has kept the business operational when so many others have temporarily or indefinitely closed-down.

Never one to rest on her laurels, Rachel also launched a podcast a few weeks ago, which sees her and two friends waxing lyrical about all things books.

“The first few episodes were pre-recorded and ready to go, so we were able to launch quickly. Now in lockdown we record remotely; each of us with the same microphone we’d use together. We host the discussion through a video chat on my computer so it’s all online, and it’s recorded by connecting the computer up with our soundboard to keep the quality high. Then we edit and release as normal.”

With COVID-19 still keeping us in our homes and with reports of mental health issues on the rise, it seems reading and podcast listening will only increase to help combat loneliness, anxiety and the unease Coronavirus has brought. For Rare Birds Book Club that suggests 2020 is set to be a year of even bigger growth.

For more information visit https://rarebirdsbookclub.com/