Peter Vardy Group, the Scotland-wide automotive businesses, has raised more than £200,000 for the people of Ukraine. The family-run company, which is headquartered in Motherwell, is donating 10 per cent of its profits in March 2022 to Ukraine.
So far this has seen Peter Vardy Group give £200,000 to The Big Give, a matched donations platform where funds are raised for the Disasters Emergency Committee (DEC), an umbrella group of 15 UK aid charities which coordinates and launches emergency fundraising appeals.
Peter Vardy, chief executive of Peter Vardy Group, said the business “stands in solidarity” with the people of Ukraine. “We believe every life is worthy and we are shocked and saddened by the recent events in Ukraine.
“As a Group, we are committed to help support the people affected by the invasion of Ukraine and have redirected our current Giving Back programme to support humanitarian projects there.”
Peter Vardy Group donates 10 per cent of its annual profits to good causes across the UK and internationally, with funds being distributed through the Group’s charity foundation, The Peter Vardy Foundation.
Giving Back is the Group’s community giving programme, with employees from across its 15 dealerships and two offices taking part in regular fund raising and volunteering activities to support the communities within which each operates.
To further support the people of Ukraine, Peter Vardy Group is dedicating its ‘One Child’ programme to the Ukraine appeal for the month of March 2022. For every car sold, Peter Vardy Group donates £15 to One Child and asks customers to match their donation. On average, 7 out of 10 customers match the Peter Vardy donation.
Peter Vardy Group operates across Scotland, with locations in Aberdeen, Dundee, Edinburgh, Glasgow, Kirkcaldy, Motherwell, and Perth all of which are hosting drop-off points for physical donations which will then be transported to the logistics network taking goods to Ukraine. The dealerships also ran onsite fundraising activities throughout the month of March.
Mr Vardy said: “Our thoughts and prayers are with the people of Ukraine.”