Tag: Maxima Kitchen Equipment

Signed the pledge? The driest January the UK has ever seen

New data shows the UK’s driest cities

  • The Driest January the UK has ever seen, new data shows the UK’s driest cities
  • London Is set to be the driest city this January with an incredible 1,072,154 participants prepared to give up alcohol for the entire month.
  • The UK wants to go dry, new data has shown a 22% increase of people searching to go dry from the previous year
  • It is estimated up to six million people will attempt dry January this year which is 12.4% of the population, with the average household saving £98.74 if successful.

The UK is set for its driest January ever as new research reveals the average household will save £100 from not buying alcohol.

A study by kitchen experts Maxima Kitchen Equipment used ONS and Google data to look at which of our cities will be the ‘driest’ this January.

With 24% of the nation already considering themselves to be tee-total, new data shows that one in five of the UK population will attempt dry January and one in four will make an active attempt to cut down their alcohol consumption within the month, as Brits become increasingly health conscious.

London comes in first place with 1,072,154 people expected to go dry for the month – the highest number of participants in the whole of the UK.

The average bottle of wine from a supermarket in the capital is £8 and the average beer price is £1.90. Studies indicate that the average Brit consumes 18 units of alcohol per week, which equates to two bottles of wine, or six beers. Therefore if successful, the participants would save a combined total of £59,062,623, as well as each household saving £109 on average.

In second place is Leeds with an estimated total of 225,912 people set to give up alcohol this month. The city if successful will save an astonishing £12,226,724, based on an average bottle of wine from a supermarket costing £6.90 and an average beer price of £2.10. Each individual household will have saved on average £92.52 by the end of the month.

Birmingham takes third place with 128,521 participants going dry this January. The study found the city’s average price for a beer in the supermarket was £1.60 and the average bottle of wine was £6.75. This means an average household would save £94.84 and the city will save all together an incredible £5,960,529.

Reading came in 25th place with a total of 27,418 participants wanting to go dry. The average wine price came in at £7.12 and the average beer at £2.00. This means the city is set to save £1,442,943 from one month of not drinking.

Furthermore, each participating household would save £105 this month upon completion.

Top Ten Driest UK Cities

Estimated number of people that will attempt dry January

1 London 1,072,154.00

2 Leeds 225,912.00 

3 Birmingham 128,521.00 

4 Sheffield 87,394.00 

5 Glasgow  71,686.00 

6 Poole 61,119.00 

7 Edinburgh 59,118.00 

8 Liverpool 55,693.00 

9 Bristol 55,693.00 

10 Manchester 51,408.00 

A spokesperson for Maxima Kitchen Equipment said: “Lots of people spend months looking forward to Christmas, and the chance to indulge a little more than usual, in both food and drink, it’s a key part of the excitement.

“However, in January it’s becoming more and more popular to try and start the year with a health-conscious mindset whether it be going dry for the month or just trying to drink a little bit less than usual.”

The research was carried out by Maxima Kitchen Equipment, which has more than 40 years of experience in the supply and maintenance of professional kitchen equipment.

Revealed: The World’s Most Popular Beer is …

  • “Corona Beer” has been searched globally 115,000 times in the past month 
  • Asahi is the second favourite, while Amstel is the third 
  • Beer production worldwide is 1.91bn hectolitres – the equivalent of 76,000 Olympic swimming pools. 

A new study has revealed that Corona ranks as the top beer globally, revealed as the favourite in countries such as the UK and the US.  

New research by kitchen equipment experts Maxima Kitchen Equipment has analysed Google search data to determine the most searched beers from the 50 most popular beer brands worldwide. 

It revealed that Corona is the most popular beer with “Corona Beer” being searched globally 115,000 times in the past month. During 2019, Corona beer sales within the UK rose by 40%, a total of £68 million in supermarket sales. In the US, there were an average 42,000 Google searches for the beer. 

Beer is an immense part of the US and UK culture. According to Beer Marketer’s Insights, the consumer price index for beer has risen 2.2% since June 2020.

Corona beer falls under Constellation Brands, Inc. who, according to Investopedia, are one of the best value beer stocks for value, growth and momentum, 2021.

Corona places #63 on Forbes ‘World’s Most Valuable Brands 2020”.

Corona Beer has a higher google search volume than the three Cambridge children, heir to the throne Prince George, Princess Charlotte, and Prince Louis, combined (61,400).

The second most searched for beer in the UK is Asahi, with Amstel coming in third.  

Asahi beer has seen 5,100 Google searches in the UK in the past month. This is closely followed by 4,100 searches for Amstel beer. 

Japanese-made Asahi first hit shelves in 1987, and more than 100 million cases have been sold every year since. Asahi Holdings also own other popular brands such as Peroni and Lech. 

This is closely followed by 4,100 searches in the UK for Amstel beer. Amstel, which is owned by Heineken, sell to 190 countries across the world. They are also Europe’s No.1 biggest brewer. 

Guinness Beer makes it into the top 10 for most searched for beer in the US but does not for the UK.

According to Statista, the revenue in the Beer industry worldwide equates to $612,406 million in 2021 and is expected to grow annually by 10.51%. 

Beer production worldwide is 1.91bn hectolitres- the equivalent of 76,000 Olympic swimming pools. 

A spokesperson from Maxima Kitchen Equipment said: ‘The beer industry has grown more and more profitable over recent years and these search numbers are promising, suggesting that beers have always been and will continue to be a staple of British culture despite the closing of pubs during the UK lockdowns.’ 

Worldwide most searched Beers : 
Beer Brand Global 
Corona beer 115000 
Sapporo beer 36000 
Modelo beer 34000 
Kingfisher beer 30000 
Asahi beer 23000 
Heineken beer 23000 
Tiger beer 22000 
Carlsberg beer 21000 
Tuborg beer 17000 
Budweiser beer 15000 
The UK’s most searched for Beers 
Beer Brand UK 
Corona beer 18000 
Asahi beer 5100 
Amstel beer 4100 
Modelo beer 3800 
Tiger beer 3600 
Kingfisher beer 3200 
Sapporo beer 3000 
Carling beer 2600 
Heineken beer 2400 
Carlsberg beer 1500 
Most searched for Beers in the US 
Beer Brand US 
Corona beer 42000 
Modelo beer 28000 
Sapporo beer 23000 
Busch beer 12000 
Tecate beer 8200 
Asahi beer 8000 
Heineken beer 6400 
Carlsberg beer 5500 
Kirin beer 5200 
Guinness beer 3800 

The analysis was conducted by Maxima Kitchen Equipment which has more than 40 years of experience in the supply and maintenance of professional kitchen equipment.