- Aegon UK and Aegon Asset Management are pleased to announce that they will be supporting this year’s Pride Edinburgh on 25th June and Fife Pride later on this year.
After two full years away due to the pandemic, both Prides are back for 2022 for a celebration of diversity and LGBTQIA+ life in Edinburgh, Fife and beyond.
This year marks the 25th annual Pride Edinburgh, being titled Pride Edinburgh 25: Let it Be! The day will be filled with fun, inclusive events, including a march from the Scottish Parliament that ends with a music festival.
To make sure that everyone who wants to take part can, Aegon is sponsoring a Ride with Pride bus to help those more vulnerable the opportunity to join in with the march and the festivities.
As sponsors, and a major employer in Edinburgh, Aegon will also have a presence at the event to engage with attendees about Aegon, how the company celebrates inclusivity and diversity, as well as it’s sustainability initiatives.
When Fife Pride returns later this year, it will take place in the centre of Kirkcaldy, with activities from the likes of Surge theatre company, who, sponsored by Aegon, are running free street theatre workshops for the local community in the lead up, with participants being part of a performance on the day itself. Aegon employees will be supporting the workshop and will be there on the day.
Andy Manson, Chief Marketing Officer at Aegon UK, said: “After two years of having many big events cancelled due to the COVID-19 pandemic, it’s really exciting that our communities can return to celebrating Pride in person again.
“At Aegon, we’re passionate about creating an inclusive working environment that celebrates all forms of diversity and individuality. We’re really excited to be supporting Pride events again this year: it’s just one of the ways we demonstrate our dedication to being an inclusive employer where everyone can be fully themselves and feel that they belong by celebrating our differences.
“After two years of virtual celebrations, it’s bound to be a fun, lively experience. We wish everyone who attends a wonderful time.”