Finding a signature scent can seem a challenge with so many choices. And with Christmas getting closer, starting research a little earlier is advised for those unsure of what fragrance to gift to their loved ones.
New research from Fragrance Direct has analysed over 100 countries and 10,000 fragrances in a bid to reveal which are most desired around the world. We used Google search data from the last 12 months to find out which brands and editions are being searched for the most, and used our findings to analyse the base, heart, and top notes from the top 500 to showcase the scents we can’t get enough of.
When it comes to the UK, Estee Lauder’s Estee takes the top spot, with 110,000 searches. Marc Jacobs comes second, with over 40,500 searches.
Only The Brave from Diesel also cracks the top 10, proving to be a popular choice with British men.
- Estee Lauder Estee
- Marc Jacobs Daisy
- Versace Eros
- YSL Libre
- Carolina Herrera Good Girl
- Gucci Bamboo
- Diesel Only The Brave
- Gucci Rush
- Jean Paul Gaultier Le Male
- Jimmy Choo Flash
To view the piece in full with the worldwide results, along with which notes appear the most: https://www.fragrancedirect.co.uk/most-popular-fragrances/
