Morrisons has launched a food box that offers families the ingredients for five meals together with simple recipes describing how to cook them … and all for just £30, including delivery.
The family recipe box – called Five Meals to Feed a Family of Four – is designed to provide quick, easy and affordable homemade meals that families can cook from scratch at home.
Each is designed to be served in the evenings and make mealtimes a social, family experience.
The launch comes after a study released earlier in July showed an increase in family dinners during lockdown, with shared family mealtimes being cited as positive for mental health and social wellbeing[1].
Priced at £30, including next-day or nominated day delivery, the Morrisons family recipe box works out at just £1.50 per meal per head. Other similar boxes on the market cost upwards of £50 for the same number of meals and customers can save up to 78 per cent on the cost of the meals per serving by choosing Morrisons[2].
Unlike other recipe boxes, the Morrisons family recipe box contains full retail-sized packs of ingredients. This means customers will also have ingredients left over at the end of the week – which they can use to cook more meals.
The box is ideal for families that enjoy preparing meals from scratch and is also a great way to get children involved cooking at home.
Tessa Callaghan Head of Food Boxes at Morrisons said: “Many of our customers enjoy eating meals as a family and we have seen customers do this more during the pandemic. It can be difficult to constantly cook up new dishes that please everyone. So, we wanted to create a great value box that contained high-quality produce and recipe cards – to make it easier to try new things.”
Recipes that are included in the Morrisons Five Meals to Feed a Family of Four box are:
- Classic Spaghetti Bolognese
- Veggie Pasta Bake
- Rosti Topped Cottage Pie
- Sausage Tray Bake
- Mixed Bean Chilli with Wedges
The box contains 22 different products and weighs 14kg. The contents represent a saving on normal Morrisons instore prices, even with next day delivery included.
Morrisons has sold tens of thousands of food boxes. Customers can now choose from 15 varieties including; a Vegetarian Food Box, Gluten Free Food Box, BBQ Food Box, Market Kitchen Takeaway Favourites Box and British Farmers Food Box. For more information, visit: morrisons.com/food-boxes.
The Morrisons Five Meals to Feed a Family of Four is available to buy via www.morrisons.com/food-boxes from Wednesday 15 July. Orders placed before 3pm can be delivered next day.
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