Scottish Brewer awarded the top prize in the arts & culture category for partnership with The Royal Edinburgh Military Tattoo
Scottish brewer Innis & Gunn was awarded one of the top prizes at the prestigious European Sponsorship Awards held last night (9 March) at the Brewery in London, for its iconic sponsorship work with The Royal Edinburgh Military Tattoo.
Innis & Gunn was awarded first place within the Arts & Culture sponsorship category in recognition of two iconic brands coming together in a first-class sponsorship of an internationally renowned spectacle rooted in Scottish tradition. This award win is the latest accolade in a string of coveted awards for the brand.
Hundreds of sponsorship industry professionals from dozens of countries joined the ESA Awards last night (9 March) to see winners awarded across 25 categories. With sponsorships from nine different countries, as well as a range of multinational campaigns.
The objective of Innis & Gunn’s sponsorship of The Royal Edinburgh Military Tattoo in 2022 was to bring together two brands which at their heart are all about originality and creativity and to create a phenomenal customer experience.
The opportunity enabled Innis & Gunn to take its flagship beer, The Original, and award-winning Lager to a quarter of a million ticket holders over the month of August. The partnership even made history as this was the first time The Royal Edinburgh Military Tattoo had been licensed in its 72 years of running.
The results of the sponsorship speak for themselves. In the first year of the partnership, Innis & Gunn created an exceptional bar experience in a historic location – combined with outstanding customer service achieved industry-beating satisfaction scores from guests.
Commenting on the win, Innis & Gunn’s founder, Dougal Gunn Sharp, said: “The huge success of this inaugural year of our partnership is a testament to the shared vision and incredible talent both at Innis & Gunn and The Royal Edinburgh Military Tattoo.
“Our beers are known across the world for their originality and creativity. Working with the Tattoo has enabled us to bring our creative vision and award-winning beers to new drinkers who, for the first time, are able to enjoy Scotland’s most iconic beer, at Scotland’s most iconic event, in Scotland’s most iconic location.
“We are passionate about our commitment to our local community and are already planning how we can elevate the experience even further at this year’s show.”
For more information, visit https://www.innisandgunn.com