Customers at Scotmid stores across Scotland are set to benefit from clearer product pricing and information thanks to investment by the convenience retailer into new electronic shelf labels (ESLs)
The integrated technology, which will display accurate pricing and promotion details – as well as extended information such as allergens and country of origin – allows customers to make easy and fully informed decisions on their product purchases.
Customers and staff at stores involved in the trialling of the ESLs, experienced increased efficiency, reduced paper wastage and an enhanced store team morale. Scotmid now plans to install the digital labels in further stores across its estate.
The investment comes at a time when Scotmid is looking to drive store change through technology and adopt sustainable practices that reduce the need for paper usage.
Allan Robertson Programme Manager, Innovation and Change at Scotmid said: “As a retailer based in the heart of communities we serve, we continually look for innovative solutions which will deliver genuine benefits for our customers as well as our colleagues.
“These electronic labels look tidy and modern and mean that we can present our price and product information more clearly for customers.”
Steven Cannon, Branch Supervisor of a trial store, said: “The feedback from our team and customers has been fantastic. Overnight updates mean the store is customer-ready as soon as we switch the system on each morning.
“Without manual price and promotion tasks to complete and check, we have more time to assist and serve customers.”
The technology is manufactured by SoluM, a Samsung invested company, with the supply and installation carried out by Cambridge based Technology Integrator Herbert Retail.
Scotmid and Herbert Retail are members of the Association of Convenience Stores (ACS).
The first Scotmid stores to install the ESLs are:
Pilrig – Edinburgh
Barnton – Edinburgh
Rannoch – Edinburgh
Old Mill Road – Uddingston
Inverkeithing
Rimbleton
South Queensferry
West Calder
Leven Street – Edinburgh
Broxburn
Uddingston