Four-year deal biggest for both organisations
Scottish Building Society, the world’s oldest building society, has today been announced as Edinburgh Rugby’s Main Club Partner in a deal that will last for the next four seasons.
The partnership is the biggest agreement of its kind in the history of both organisations and follows a successful back of shirt deal which has been in place since 2020.
The partnership will see Scottish Building Society feature on the front of the capital side’s home and away match jerseys, and training shirts, as well as having prominent branding within Edinburgh Rugby’s brand-new purpose-built stadium, located in the grounds of BT Murrayfield.
As part of the agreement, Scottish Building Society will also be increasing its work in local communities with involvement in Edinburgh Rugby’s community programmes, including disability inclusive rugby and homeless rugby programmes.
The partnership will also see the two organisations working together to develop a family zone to enhance the match-day experience at the new 7,800 capacity stadium.
This substantial investment in Edinburgh Rugby continues Scottish Building Society’s ongoing commitment to Scottish sport which has included sponsorship of the Scottish Women’s Premier League as well as support for both Heriot’s Rugby and the Southern Knights.
Paul Denton, Chief Executive Officer for Scottish Building Society, said: “Scottish Building Society is the world’s oldest building society so we wanted to work alongside a partner with a proud heritage that shared our values.
“As a mutual building society, Edinburgh Rugby’s core principles of honesty, discipline and togetherness were the perfect fit.
“The club’s focus on supporting and integrating with its local community was central in our decision to support them and dovetails perfectly with our own approach of giving back and we are excited to start supporting Edinburgh Rugby’s fantastic initiatives in order to further enhance the impact.
“With Edinburgh Rugby set to move into its new home and celebrate its 150th year during the course of this sponsorship, it is certainly going to be a really exciting time and we’re incredibly proud that we will be part of that journey.”
Douglas Struth, Managing Director at Edinburgh Rugby, said: “We’re thrilled to announce Scottish Building Society as our new Main Club Partner. They are a recognisable brand and leader within their industry, who have a clear and historic association with the city of Edinburgh.
“Having already been part of the club’s sponsor family for a number of seasons, Scottish Building Society have played an integral role in the club’s journey to date – they now back us ahead of what is set to be a momentous, inaugural year in the club’s new home.
“With record-breaking Season Ticket numbers and the hugely exciting United Rugby Championship launching this September, today’s partnership announcement provides us with further momentum heading in to the 2021/22 campaign.
“This is going to be a hugely exciting partnership for all connected to Edinburgh Rugby and it’s an association that we’re immensely proud of too.
“We can’t wait to kick-off the new season in our brand-new home, and represent the Scottish Building Society brand around the world as we compete in both the United Rugby Championship and European Challenge Cup.”