In partnership with environmental charity Keep Britain Tidy, who has awarded a grant of £25K to the Council, a Chewing Gum Task Force is cleaning up gum and reducing gum littering on the Capital.
Cllr Stephen Jenkinson Environment Convener said: This grant is very welcome as gum takes about five years to break down and is costly to remove.
“Our task force is starting in busy areas and in the next couple of weeks we are concentrating on removing discarded gum on Leith Street. It’s important that we get the message out that it is not OK to drop gum in our beautiful city and we’re putting up effective signage to try to prevent littering in the future.
“I’d like to ask all of our residents and visitors to support this campaign and please bin your gum.”
Allison Ogden-Newton OBE, Keep Britain Tidy’s chief executive, said: “Chewing gum litter is highly visible on our high streets and is both difficult and expensive to clean up, so the support for councils provided by the Chewing Gum Task Force and the gum manufacturers is very welcome.
“However, once the gum has been cleaned up, it is vital to remind the public that when it comes to litter, whether it’s gum or anything else, there is only one place it should be – in the bin – and that is why the behaviour change element of the task force’s work is so important.”
The council is one of 54 across the country that has successfully applied to the Chewing Gum Task Force, now in its third year, for funds to clean gum off pavements and prevent it from being littered again.
Established by Defra (Department for Environment, Food and Rural Affairs) and run by environmental charity Keep Britain Tidy, the Chewing Gum Task Force Grant Scheme is open to councils across the UK who wish to clean up gum in their local areas and invest in long-term behaviour change to prevent gum from being dropped in the first place.
Estimates suggest the annual clean-up cost of chewing gum for councils in the UK is around £7 million. In its second year the task force awarded 55 councils a total of £1.56 million, helping clean an estimated 440,000 m2 of pavement – an area equivalent to the Vatican City.
By combining targeted street cleaning with specially designed signage to encourage people to bin their gum, participating councils achieved reductions in gum littering of up to 60% in the first two months.