- New national radio station for Baby Boomers unveils launch line-up
- Announcement comes ahead of station’s February 2021 launch
BOOM Radio, a new national radio station targeting the UK’s estimated 14 million Baby Boomers, has unveiled a line-up of familiar radio names ahead of going on air in February.
Several well-known radio personalities from the ‘60s, ‘70s and ‘80s will be heard, including a weekday breakfast show hosted by Graham Dene who woke up London for a generation, the familiar voice of David Hamilton from midday, Nicky Horne early evening and Diana Luke late at night.
The station’s schedule will be spiced by a soul show with Greg Edwards; appearances by ‘70s Magpie TV host Jenny Hanley; Kid Jensen; and Anna Raeburn returns with ‘Talk to Anna’, recreating the programmes she hosted generations ago – now targeting those same listeners who’ve grown into different life challenges.
Founded by radio heavyweights, Phil Riley and David Lloyd, Boom Radio is a new national station for Baby Boomers – the UK’s 50, 60 and 70-something population – who are hugely loyal radio consumers, yet arguably under-served by stations on offer.
With launch targeted for mid-February 2021, listeners can primarily expect a mix of ‘Boomer’ music favourites from across the decades, peppered with selected more contemporary hits, alongside conversation and company.
Roll-out starts on DAB in London, Portsmouth, Bristol, Birmingham and Glasgow, with additional locations to follow throughout 2021 and access available online from the outset.
Phil Riley said: “We’re extremely proud of what we’ve been able to put together for Boom Radio’s launch.
“With some legendary radio names back on-air, we’re really proving what the station is all about – that age isn’t a barrier to continuing to do what you love.”
David Lloyd added: “There is guaranteed to be at least one presenter whom each listener will relate to, with the line-up featuring names of Boomers of all ages from both commercial and BBC radio from across the UK.
“We’re also calling for feedback from Boomers everywhere – if you’ve got any ideas for music, presenters or shows, then do let us know by getting in contact via our website.”
The line-up includes:
- Graham Dene
- David Hamilton
- Nicky Horne
- Diana Luke
- Greg Edwards
- Jenny Hanley
- Kid Jensen
- Anna Raeburn
- Les Ross
- Andy Marriott
- Jane Markham
- Graham Torrington
- Roger Day
- Bill Bingham
- Rod Whiting
Further names will be announced later this month.
For more information or to provide feedback visit www.boomradiouk.com.