A projection by street artist Pegasus appeared across Scottish Cities this week.
Pegasus, who was close friends with Amy Winehouse, is renowned for his distinctive artwork that can be found across the capital.
Speaking on the project he said, “This campaign struck a chord with me as you need to be headstrong as an artist. It’s important to have integrity and honour your true self – by being bold with your personal style or expressing your creativity in other mediums – and not to fear what anyone else says.”
The projections of three headstrong icons – Harry Styles, Mylie Cyrus, and Munroe Bergdorf – could be seen across the city of Edinburgh with the message ‘Let Your Creativity Rule’ which encourages people to be unapologetically themselves in response to research that shows one in five Brits are told they’re not good enough.
Bed Head launches ‘Stay Headstrong’ campaign that encourages individuals to let their creativity rule
- Two fifths of Brits wish they could have been braver with their hair growing up and believe their hair is the most important part of personal appearance
- One in 10 look up to Miley Cyrus, Harry Styles and Vivienne Westwood as headstrong role models
- Over half of Brits think their hair is an extension of their personality
- The campaign has just launched a new web series fronted by FFSYTHO, Lily Phillips and Lucia Blayke to coincide with its first nationwide consumer retail launch at Boots
- This year, Bed Head is supporting STONEWALL to drive awareness and help create safe and equal opportunities for the LGBTQ+ community
Posters have appeared across the UK in all major cities
Original rebel hair brand, Bed Head, has launched ‘Stay Headstrong’, a campaign celebrating fearless self-expression and encouraging experimentation.
The ‘Stay Headstrong’ campaign is a response to new research that shows that one in five (19%) Brits admit they’ve been told they’re not good enough, with one third (30%) being made to feel inadequate at some point in their lives with regards to how they look. Of those surveyed, more than half (60%) rely on their hair to give them confidence, with two fifths (40%) claiming their hair-do is the most important part of their appearance.
As part of Bed Head’s campaign, the brand has launched ‘Chats from the Chair’, a web content series on its native platform, that features interviews from headstrong queer Grime artist FFSYTHO, cutthroat comedian Lily Phillips, and trans pride activist and creator Lucia Blayke. The interviews shed light on why the ‘stay headstrong’ attitude is so important to each of the stars and illustrates the integral role products play as tools for self-expression, enabling people to be true unapologetic versions of themselves.
When it comes to role models, the consumer research revealed people admire creative challengers Miley Cyrus,Harry Styles and Vivienne Westwood for their bold fearless nature (42%), integrity (47%) and courage to stand up for what they believe in (44%).
The results also showed that half (51%) of Brits think their hair is an extension of their personality, changing their style on average every two or three years (32%).
Of those surveyed, adopting a headstrong attitude has helped people with:
- Improved confidence – 29%
- To take more risks in their personal lives – 21%
- To persevere after rejection – 20%
Katie Westerby, Senior Marketing Manager at Bed Head, said: “At Bed Head, our purpose has always been to champion creativity by equipping artists with elevated professional hair care products and encouraging all consumers to push the boundaries of what they can do.
“Being headstrong is not only something we embody as a brand, but a belief we want to instil in everyone who buys our products. We hope that this campaign will spark conversation and motivate new and existing Bed Head devotees, and we can’t wait to see it.”
This year, Bed Head is supporting and donating to STONEWALL a charity that stands for lesbian, gay, bi, trans, queer, questioning and ace (LGBTQ+) people everywhere. In the UK, more than a third of employees don’t believe it’s appropriate for their LGBTQ+ colleagues to be out in the workplace.
In response to this, Bed Head and STONEWALL want to help create more equal opportunities in society so LGBTQ+ people feel safer in our modern society.
For more information about Bed Head’s ‘Stay Headstrong’ campaign, please visit bedhead.com