Tag: #BeAMate

‘Tis the season to be jolly – and safe!

Water safety charity launches new video to encourage everyone to #BeAMate this Christmas

With Christmas just around the corner and festive tipples in full swing, a national charity launches its annual winter campaign with sobering new video to encourage everyone to ‘Be a Mate’ this December.

The Royal Life Saving Society UK (RLSS UK) is running its annual Don’t Drink and Drown campaign from 12-20December 2024, targeting festive partygoers to ‘Be a Mate’ and ensure their friends make their way home safely after a night out.  

In the last six years, of those aged 18-25 who drowned, 46% lose their lives through a substance-related drowning, informing the charity’s efforts to target this age group through the campaign (WAID, 2018-2023).

Forming part of the December campaign, RLSS UK has released an impactful video which showcases the devastatingly real risks involved when people journey home alone after consuming alcohol – and the tragic reality for some. This scenario helps to reinforce the charity’s wider message of the campaign, urging those enjoying the festive period to be responsible for themselves and their friends if they have had too much to drink and help them to avoid dangerous routes and return home safely.

As work Christmas parties and gatherings with friends and family for the festive period take place across the country, RLSS UK fears that this could result in accidental fatalities as drunk people walk home near the water.  

Matt Croxall, Charity Director at RLSS UK, said: “Our research indicates that among those aged 18-25 who lost their lives to accidental drowning, almost half had alcohol and/or drugs in their bloodstream.

“In a bid to reduce this worryingly high number of substance-related drownings around this time of year, we’ve launched our brand-new campaign video during the festive period, when people are more likely to get merry, and so the risk is significantly higher.

“The video seeks to highlight the importance of making all the right decisions – from not journeying home alone after consuming alcohol, actively looking out for friends, to taking routes home away from water – bringing to life the very harsh reality that this could happen to anyone.

“Our key message remains the same. We encourage everyone to look after their friends, to ‘Be a Mate’ and ensure that everyone gets home safely to their families this Christmas.” 

RLSS UK wants to reinforce the message of safety in numbers, avoiding dangerous routes home near the water, and staying together to make sure everyone makes it home safe.  

Matt continued: “We know that alcohol and drugs are known to lower inhibitions, which can lead to impaired judgment, and this is where we see people taking risks and getting themselves into trouble in and around water. 

“We can’t stress enough the dangers of cold-water shock around this time of year and encourage everyone to partake in festivities, but to do so safely – and to stay safe and away from the water after drinking.

“After all, your presence is the greatest gift your loved ones could ask for this Christmas.”  

For more information on the campaign and to support RLSS UK’s Don’t Drink and Drown campaign this December, visit www.rlss.org.uk/dont-drink-and-drown where you can also download resources to spread the word and help keep your friends and family safe this winter.  

Be a Mate this Christmas

Your Presence is worth more than presents, charity says

The Royal Life Saving Society UK (RLSS UK) is running its annual Don’t Drink and Drown campaign this week – December, 11-17 – to encourage festive partygoers to Be a Mate and ensure their friends make their way home safely after a night out. 

The campaign targets individuals to be responsible for their friends if they have had too much to drink; helping them to return home safely. As work Christmas parties and gatherings with friends and family for the festive period begin to take place, the charity fears that this could result in accidental fatalities as people walk home near the water. 

On average 73 people lose their lives each year through a substance-related drowning, this is more than a quarter (29%) of UK annual accidental drowning fatalities.

Lee Heard, Charity Director at RLSS UK said, “Research indicates that among those aged 16-25 who lost their lives to accidental drowning, 44% had alcohol and/or drugs in their bloodstream.

WAs well as this 81% weren’t with friends at the time of drowning, which is why our key message is ‘Be a Mate’ to encourage everyone to look after their friends and ensure that everyone gets home safely to their families this Christmas. 

“We know that alcohol and drugs have a number of different effects on the body including lowering inhibitions, which leads to impaired judgment, and this is where we see people taking risks and getting themselves into trouble in and around water.

“In line with this, the data also reveals that when under the influence of alcohol or drugs, accidental drowning victims are much more likely to have unintentionally fallen into the water; 55% compared to 36% for those who were not under the influence.”

Further analysis among alcohol/drug related drownings highlighted that, where known, over half of drug and alcohol related drownings take place between 11pm and 5am, the time which many people may be walking home from nights out. RLSS UK wants to reinforce the message of safety in numbers, be a mate, and stay together to make sure everyone makes it home safe. 

Lee said: “We have seen cases where people walk home after a night out, and for various reasons get too close to the edge and end up in the water.

“At this time of year, the water is colder than it looks and cold water shock is a significant factor, and paired with alcohol numbing senses, limiting muscle ability and slowing down reactions, it makes it extremely difficult to be able to swim and self-rescue.

“As we see mainly young men, walking home alone, sadly in these cases there is nobody around to help, we see nights out turn into tragedies. We are encouraging everyone to remember that their presence with their family and friends this Christmas is worth much more than presents, so stay safe and stay away from the water after drinking.” 

For further detail on RLSS UK’s Don’t Drink and Drown campaign visit

www.rlss.org.uk/dont-drink-and-drown

where you can also download resources to spread the word and help keep your friends and family safe this winter.

Don’t Drink and Drown

RLSS UK encourage students to Be a Mate during Freshers

The Royal Life Saving Society UK’s (RLSS UK) annual weeklong Don’t Drink and Drown campaign launches today (18 September), aiming to ensure students remain safe after nights out around the water as thousands of young people head off to university. 

In a sample of UK accidental drowning cases analysed by RLSS UK, 62% of those aged 16-25 who lost their life were students.  As a result, the charity is urging students to familiarise themselves with their new surroundings, especially if there is a body of water within the town or city they are moving to. 

Of those aged 16-25 who drowned under the influence of alcohol or drugs, 81% weren’t with friends at the time of drowning. The campaign aims to speak to students and encourage them to, after a night out, be responsible for their friends, be a mate, and ensure they return home safely. 

As fresher’s events take place across the UK in September, many students will be heading to bars and clubs to celebrate the start of their university adventure, and this is where RLSS UK fears tragedies may occur.

Lee Heard, Charity Director at RLSS UK, said: “Don’t Drink and Drown was launched following a string of tragic and high-profile student drownings in 2014. When heading to university, students should be excited for the year ahead but sadly we have seen various instances where young people’s nights out have sadly not ended the way they had planned. 

“University should be a time where students are looking forward to making new mates, rather than losing them. Research indicates that among those aged 16-25 who lost their lives to accidental drowning, 44% had alcohol and/or drugs in their bloodstream.

“We know that alcohol and drugs have a number of different effects on the body including lowering inhibitions, which leads to impaired judgment, and this is where we see people taking risks and getting themselves into trouble in and around water.”

In line with this, the data also reveals that when under the influence of alcohol or drugs, accidental drowning victims are much more likely to have unintentionally fallen into the water; 55% compared to 36% for those who were not under the influence.

Lee continued: “With thousands of students moving to new cities to start university, Don’t Drink and Drown is vital in encouraging students to think about their new surroundings.

“Many university cities have rivers running through the heart of them or are near a coastline, and our campaign encourages students to ensure they are familiar with what routes they can take home after a night out that steer clear of the water. 

Further analysis among alcohol/drug related drownings highlighted that, where known, over half of drug and alcohol related drownings take place between 11pm and 5am, the time in which students may be walking home from nights out. RLSS UK wants to reinforce the message of safety in numbers, be a mate, and stay together to make sure everyone makes it home safe. 

Lee said: “We have seen cases of young people walking home after a night out, and for various reasons getting too close to the edge and ending up in the water.

“At this time of year, the water is colder than it looks and cold water shock is a significant factor, and paired with alcohol numbing senses, limiting muscle ability and slowing down reactions, it makes it extremely difficult to be able to swim and self-rescue.

“As we see mainly young men, walking home alone, sadly in these cases there is nobody around to help, we see nights out turn into tragedies.” 

RLSS UK will be working with numerous universities across the UK and Ireland to get the message out to students returning for the start of term. 

For more information on the campaign and to support RLSS UK’s Don’t Drink and Drown campaign this September visit www.rlss.org.uk/dont-drink-and-drown. 

Visit our website at rlss.org.uk 

Follow us on Twitter – @RLSSUK

Visit our Facebook page – facebook.com/RLSSUK 

Call – 0300 323 0096

Charity urges people to #BeAMate during World Cup and party season

The Royal Lifesaving Society UK (RLSS UK) has this year extended its annual Don’t Drink and Drown campaign to cover the FIFA World Cup tournament. Don’t Drink and Drown begins on Monday 21 November and will run until 18 December.

The campaign usually targets those who will be enjoying the festive period with their friends and family but with the home nations of England and Wales both qualifying for the tournament, the charity wants to encourage everyone who is heading out this winter to take extra care. 

Don’t Drink and Drown is RLSS UK’s national campaign that encourages smart decision making whilst being drunk and the risks of drowning if near water. It particularly targets individuals to be responsible for their friends if they have had too much to drink; #BeAMate and help them to return home safely.

On average, each year 80 people lose their lives through substance-related drowning and the charity fears that a tournament such as this, at this time of year, may increase those tragic incidents.

Whether heading to the pub to watch a game, going to a work party, having a reunion with friends, or arranging a family gathering, the charity wants to ensure that everyone has the right knowledge around water safety, and chooses a route home away from the water after drinking. 

Lee Heard, Charity Director at RLSS UK said, “This is the first time that the world cup will have been held during our winter time, so it will be a completely different experience to what we have been used to in previous tournaments, when we may have seen people in pub beer gardens, watching the games on a big screen in the summer sun. 

“This timing, paired with the celebrations around Christmas, raises concerns around water safety. We want to ensure that everyone enjoys the tournament and the festive period, but they are also able to stay safe around the various waterways on their routes home.”

Lee added: “We have prepared lots of messaging which will be shared during the four weeks of the campaign, encouraging everyone to take care, not only of themselves, but of their friends, whilst out drinking.

We would like to encourage everyone to share these messages with their friends and family, so we can ensure that we equip as many people as possible with the right knowledge around water safety.”

With alcohol impairing our judgements, limiting muscle ability, slowing down reactions and numbing our senses, this can mean that even for strong swimmers, entering the water after drinking can be extremely dangerous.

Statistics show that 45% of drownings of those aged 16-25 cited alcohol or drugs and where known, over half of alcohol/drug related drownings occurred between 11pm and 5am, which is five times higher than those that weren’t alcohol/drug related. (WAID, 2021)

RLSS UK research also shows that three in four of people who drowned were not with someone they knew when they drowned; this is why one of the charity’s key messages is to be a mate and ensure that your friends get home safely, stick together and find a route home away from the water.

For further detail on RLSS UK’s Don’t Drink and Drown campaign visit www.rlss.org.uk/dont-drink-and-drown where you can also download resources to spread the word and help keep your friends and family safe this winter.

Charity urges people to #BeAMate this Christmas and make sure friends and family get home safely

This December many of us will be making up for lost time and celebrating the festive period with friends and family across our major towns and cities, after being unable to get together last year.

With the nightlife scene working its way back to a sense of normality, this Christmas will see work parties, reunions with friends, and family gatherings taking place across the UK and Ireland. 

Whilst it will be great to see people enjoying the festivities this year, it also brings back the risks of individuals falling in the water after a night out whilst drunk making their way home.  

Young people across the country are working with the Royal Life Saving Society UK (RLSS UK), the charity which enhances communities so everyone can enjoy water safely, as they fear that this time of year will potentially see people like them unexpectedly falling into the water after enjoying their night out.  

The RLSS UK launches its annual Don’t Drink and Drown Campaign this month, which will run from 6 – 12 December, in a bid to encourage public safety with its key messages of: 

  • look out for your friends and make sure they get home safely
  • if you’ve had a drink, stay away from the water
  • find an alternative route home away from water, and
  • stay away from water in winter, cold water shock kills. 

With alcohol impairing our judgements, limiting muscle ability, slowing down reactions and numbing our senses, this can mean that even for strong swimmers, entering the water after drinking can be extremely dangerous. On average 73 people lose their lives each year through a substance-related drowning, this is over 20% of the annual accidental drowning fatalities.  

A number of young people who are working with the charity are spreading the word and offering safety advice in and around our major towns and cities this festive period.

The Youth Leadership Team at RLSS UK have been visiting popular nightlife destinations within their own local areas to deliver the message and asking people to Be a Mate over the coming months to ensure everyone can enjoy their Christmas.  

James Cossons, Youth Advisor at RLSS UK, said: “As part of my role in the Youth Leadership Team at RLSS UK, the team and I have been spreading the message of our Don’t Drink and Drown campaign to improve people’s knowledge around water safety.

“It is really important for members of the public to understand the dangers, especially at this time of year, of being around the water after drinking. We want to ensure everyone enjoys the festive period safely and we encourage everyone to be a mate this Christmas.” 

Drowning is a significant issue all year-round and one which needs caution this Christmas. The charity is urging people to be mindful and plan their safe routes home away from water.  

For further detail on RLSS UK’s Don’t Drink and Drown campaign visit www.rlss.org.uk/dont-drink-and-drown where you can also download resources to spread the word and help keep your friends and family safe this Christmas.