Tag: Andy Murray

Olympics 2020: Tom Daley makes a splash as Team GB’s biggest Instagram influencer

  • Analysis of Team GB athletes’ Instagram accounts reveals that Tom Daley is the biggest influencer, with Andy Murray coming close second
  • Sky Brown, the youngest athlete to ever compete in Team GB at just 13 years old, has 825,000 Instagram followers – the third most
  • Players on women’s football team boast 16 spots in the Top 50

Team GB star Tom Daley has won gold before the Olympics have even started, topping the podium as Britain’s most influential athlete at the games.

New research by CasinoScores.com has revealed that Daley can earn up to £6,845 per sponsored Instagram post.

The study analysed the Instagram profile of each Team GB member and used social media market data to discover who are the most influential athletes representing Britain in Tokyo. 

Tom Daley, who will compete as part of the diving team, boasts two million Instagram followers, giving him the highest earning potential in Team GB. He tops list, beating out other big names such as Andy Murray, Dina Asher-Smith and Adam Peaty.

The diver, who won bronze at the London 2012 Olympics, has garnered followers not only from his diving success but his knitting account which went viral during lockdown.

Andy Murray earns the silver medal when it comes to the most influential athletes on Team GB with two million followers and the potential to earn up to £5,887.50 per sponsored post. 

Surprisingly, the third most influential athlete is Sky Brown, the youngest ever athlete on Team GB at just 13. The skateboarder has potential earnings of £4,102.50 per post thanks to 823,000 Instagram followers.

Most Influential Athletes in Team GB on Instagram and what they could earn
AthleteInstagram HandlePotential Earnings per sponsored postNumber of Instagram followers
Tom Daleytomdaley£6,8452,000,000
Andy Murrayandymurray£5,887.502,000,000
Sky Brownskybrown£4,102.50823,000
Geraint Thomasgeraintthomas86£2,400481,736
Adam Peatyadam_peaty£2,290459,683
Shauna Coxseyshaunacoxsey£2,113.75424,000
Tommy Fleetwoodofficialtommyfleetwood£1,696.25340,000
Dina Asher-Smithdinaashersmith£1,521.25304,220
Lucy Bronzelucybronze£1,325265,000
Leah Williamsonleahwilliamson£1,306.25260,000
Fran Kirbyfrankirby£1,241.25248,000
Jack Laugherjacklaugher£1,138.75227,324
Steph Houghtonstephhoughton2£1,096.25221,000
Katarina Johnson-Thompsonjohnsonthompson£1,087.50217,000
Tom Pidcocktompidcock£1,077.50219,000

Olympians that have won gold have gone on to make significant earnings from their sporting success. Eight time Olympic gold medallist Usain Bolt has amassed 10.2 million Instagram followers and can now charge up to £25,000 per sponsored post.

The analysis showed that women’s football is the most influential sport according to Instagram with 16 of the top 50 spots being occupied by the Women’s football players. 

A spokesperson for CasinoScores.com commented: “The competition for medals at the Games will be fierce, but these figures show that there is plenty of opportunity for athletes to strike gold through their social profiles.

“On average, a Team GB athlete in our top 50 can earn more than £1,000 for a sponsored Instagram post. And as the UK cheers them on this summer, they can expect their followings to grow even more.”

The research was carried out by CasinoScores.com, which is dedicated to providing players with live casino statistics, live scores and more.

 https://www.casinoscores.com

Anyone for tennis? Cashing in on ‘Murray mania’

Four-year plan to capitalise on ‘Murray mania’ in Scotland

The Scottish Government’s national agency for sport, sportscotland, and Tennis Scotland, the sport’s Governing Body, have announced a new four-year investment stream aimed at capitalising on the phenomenal success of Andy Murray.

sportscotland is investing £5.8 million into tennis in Scotland over the next four years to help modernise and develop the sport’s structure by improving facilities and widening access.

The objectives are to grow participation rates, increase the sport’s accessibility, and provide suitable environments to develop athletes to performance levels.

Since 2008 Tennis Scotland’s membership has increased from 32,715 to 47,657 – a rise of 45.7 per cent.

The new investment will improve tennis facilities in Scotland – both in clubs and courts in public parks – and increase the sport’s accessibility for those looking to emulate Scotland’s Wimbledon and multiple Grand Slam champion.

In addition, the new money will enhance the regional development team at Tennis Scotland, which will help to further increase participation, develop closer links between schools and places to play tennis, opening up better pathways for the sport, and work with Local Authorities to prioritise the rejuvenation of park courts.

Speaking at the Gannochy National Tennis Centre at the University of Stirling today, Sports Minister Shona Robison said: “Andy’s win was an emotional moment for Scotland and the whole country has been inspired by his brilliant performance.

“We want to see more people playing tennis and having access to top quality facilities to get fit, try something new, and have fun. This money is all about making sure the right facilities are there to help people get more active, as well as helping to create the tennis stars of the future to keep those Wimbledon wins coming!”

Stewart Harris, Chief Executive of sportscotland, added: “Andy’s Wimbledon victory was a defining moment for Scottish sport, and we are working collectively to capitalise on his incredible success. Today’s announcement will make it more accessible for people in Scotland to play tennis in improving facilities.

“It’s important that we take this unique chance to help grow the game in Scotland by providing more and better opportunities for people of all ages and abilities to play, and to assist the young players of today to emulate their hero from Dunblane by becoming the stars of tomorrow.”

Chief Executive of Tennis Scotland, David Marshall, said: “Never in the history of the game has tennis enjoyed such a level of profile in this country, and today’s announcement greatly enhances Tennis Scotland’s ability to take advantage of what is a huge opportunity to significantly increase levels of participation throughout the country.”

Supporting today’s initiative, Roger Draper, Chief Executive of the Lawn Tennis Association, said: “Andy’s victory has inspired a nation, and this is a great opportunity to get more people playing tennis in Scotland. We’re committed to investing in places and programmes which will help to make tennis a game for everyone, and we are working with Tennis Scotland and sportscotland in order to achieve this goal.”

However while welcoming the announcement Scottish Green MSP for Lothian Alison Johnstone – a former competitive athlete and a member of Holyrood’s cross-party group on sport – has warned that tennis should ‘serve as a lesson’.

She said: “Andy Murray’s victory has inspired a nation and we’ll see a welcome increase in interest in tennis in Scotland as a result. It’s a shame the investment we’re now being promised has taken so long to materialise.

“Tennis used to be something anyone could do by simply walking on to their local court but over the years these facilities have been neglected or sold off for development. Governments at national and local level have allowed sports such as tennis to become costly and convoluted when they should be affordable and accessible.”

The Green MSP went on: “Many Scots will remember walk-on courts in their local parks and playing fields that are now grassed or concreted over, deemed costly and unnecessary. Promising to revive the public tennis courts in our town and city parks is a welcome step and they must be maintained for future generations. This sudden splashing of cash by government must serve as a lesson to those in authority that failure to invest in sport and leisure is a false economy.”

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