Tag: Aegon

Aegon continues support for Pride Edinburgh and Fife Pride 2023

ST JAMES QUARTER CELEBRATES PRIDE WITH DAZZLING DRAG QUEEN APPEARANCES

Aegon UK and Aegon Asset Management are pleased to announce that they’ll be sponsoring this year’s Pride Edinburgh and Fife Pride festivals. It will be Aegon’s sixth year sponsoring Pride Edinburgh and the third time sponsoring Fife Pride. 

Pride Edinburgh is Scotland’s national and longest running LGBTQIA+ festival. It returns to full form on Saturday 24 June after a scaled-back event in 2022 due to Covid-19. It will consist of various activities and inclusive events to celebrate the LGBTQIA+ community, including a march through the city centre starting at the Scottish Parliament and finishing with a music festival at Bristo Square. 

Aegon is also sponsoring the Pride Edinburgh’s Ride with Pride bus for the second year running. The bus is designed to provide better accessibility to everyone to join in with the official march.1 

Fife Pride is also set to return for its sixth year, on 1st July in Kirkcaldy. In 2022 around 2,000 LGBTQIA+ people and allies of the community celebrated following a two-year absence. 

As sponsors, Aegon colleagues will be at both events to engage with attendees about the business, how it celebrates inclusivity and diversity, as well as about its sustainability initiatives.  

Andy Manson, Chief Marketing Officer at Aegon UK, said: “It gives us immense pleasure to support and attend these two fantastic events again this year.

“We’re an organisation passionate about creating a working environment that celebrates all forms of diversity and individuality, and our ongoing support of Pride events is just one of the many ways Aegon engages with our local communities.” 

GLITZ, GLAMOUR, AND FABULOUSNESS: ST JAMES QUARTER CELEBRATES PRIDE WITH DAZZLING DRAG QUEEN APPEARANCES

St James Quarter, Edinburgh’s premier destination to shop, dine, play and stay, will be supporting the LGBTQIA+ community and its allies with a day filled with Pride celebrations on Saturday the 24th of June.

Kicking off at 11am, St James Quarter will be joined by dynamic duo Drag Queens, Sissy Scorpio and Rozie Cheeks, extending a warm welcome to guests. Dazzling everyone with their mesmerising dance moves, they will strike poses for iconic selfies and give rainbow flags to guests.

St James Quarter is also running a pride-tastic giveaway, guests can win a £500 gift card, redeemable in the Quarter, if they download the St James Quarter app over the Pride weekend.

The celebrations don’t end there. At 3pm, guests can join the pride party as the sensational DJ Trendy Wendy takes to the decks on Level 3 bringing a pride setlist like no other. With her signature mix of disco, soul and funk music, this will be a loud and proud party you won’t want to miss.

From 11am – 3pm on Level 1, all guests can take advantage of free face painting, whether they’re joining Edinburgh’s ‘March with Pride’ event, celebrating Pride Month, or simply looking to add some fun and colour to their day.

Brands across the Quarter are also embracing Pride Month with their own special edition Pride collections and displays including Hollister, Coach and Hotel Chocolat, Boots is hosting a series of fun beauty masterclasses on 24th June, complete with live entertainment, and Everyman is screening Pride favourites, The Rocky Horror Picture Show and Priscilla Queen of the Desert over the weekend.

Bross Bagels is proudly offering its fabulous rainbow bagels throughout Pride weekend, in association with LGBT Youth Scotland. These vibrant treats can be matched with any filling, creating a delightful experience for everyone to savour.

Pride St James Quarter 1 SA : Pride – St James Quarter All images © Stewart Attwood Photography 2023. All other rights are reserved. Use in any other context is expressly prohibited without prior permission. No Syndication Permitted except for PA (Press Association)

Susan Hewlett, Brand & Marketing Director, St James Quarter, said: “We have a fun packed day planned for Edinburgh Pride.

“Our Guest Services team will be joined by the inimitable Sissy Scorpio and Rozy Cheeks, two of Scotland’s leading Drag Queens, bringing a whole new vibe to our Brand Ambassador team with live voguing and iconic dance moves.

“Guests are invited to join in, grab a selfie or strike their own pose. We will also have glitter face painting for all, the chance to win a St James Quarter gift card and to close the days party atmosphere the supremely talented DJ Trendy Wendy will be filling the Quarter with the best Pride anthems from 3pm – 7pm.

“We are incredibly proud to be associated with this event, it supports our commitment to promoting diversity and equality and we invite everyone to join us in this momentous celebration of pride, acceptance, and unity.”

For further information and updates on the Pride event at St James Quarter, please visit:

https://stjamesquarter.com/event/celebrating-pride-edinburgh-at-st-james-quarter

To keep up to date with the latest news and events, download the St James Quarter app here.

Aegon supports Pride events

  • Aegon UK and Aegon Asset Management are pleased to announce that they will be supporting this year’s Pride Edinburgh on 25th June and Fife Pride later on this year.

After two full years away due to the pandemic, both Prides are back for 2022 for a celebration of diversity and LGBTQIA+ life in Edinburgh, Fife and beyond. 

This year marks the 25th annual Pride Edinburgh, being titled Pride Edinburgh 25: Let it Be! The day will be filled with fun, inclusive events, including a march from the Scottish Parliament that ends with a music festival.

To make sure that everyone who wants to take part can, Aegon is sponsoring a Ride with Pride bus to help those more vulnerable the opportunity to join in with the march and the festivities.

As sponsors, and a major employer in Edinburgh, Aegon will also have a presence at the event to engage with attendees about Aegon, how the company celebrates inclusivity and diversity, as well as it’s sustainability initiatives.

When Fife Pride returns later this year, it will take place in the centre of Kirkcaldy, with activities from the likes of Surge theatre company, who, sponsored by Aegon, are running free street theatre workshops for the local community in the lead up, with participants being part of a performance on the day itself. Aegon employees will be supporting the workshop and will be there on the day.

Andy Manson, Chief Marketing Officer at Aegon UK, said: “After two years of having many big events cancelled due to the COVID-19 pandemic, it’s really exciting that our communities can return to celebrating Pride in person again.

“At Aegon, we’re passionate about creating an inclusive working environment that celebrates all forms of diversity and individuality. We’re really excited to be supporting Pride events again this year: it’s just one of the ways we demonstrate our dedication to being an inclusive employer where everyone can be fully themselves and feel that they belong by celebrating our differences.

“After two years of virtual celebrations, it’s bound to be a fun, lively experience. We wish everyone who attends a wonderful time.”