Tag: 4DX

How To Train Your Dragon in 4DX Cineworld enlists Gerard Butler

  • EXCLUSIVE HOW TO TRAIN YOUR DRAGON GIFT FOR 2 IN 4DX
  • FATHER’S DAY GIFT INCLUDES 2 4DX TICKETS AND 2 PONCHOS
  • BUTLER SAYS “I’M SCOTTISH. FEAR’S NOT IN MY VOCABULARY.”

This Father’s Day, Cineworld is giving Dads the full hero treatment – with the launch of its first-ever 4DX gift experience, made for fathers who thought they were brave… until their seat started moving.

Available to buy now in 4DX cinemas and online, Cineworld’s Father’s Day gift box includes two 4DX tickets and a pair of ponchos. How to Train Your Dragon, now reimagined in a breathtaking live-action format, soars into 4DX with fire-breathing effects, like air bursts in front and behind, sudden drops, windstorms and water sprays. Because nothing says bonding like braving a splash zone together in matching ponchos.

You’ll want to hold onto your popcorn too, because the motion will test you, especially when you’re dodging mid-air dragon battles. Just don’t let Dad ask the Cineworld team if they can “turn down the effects” (spoiler: they can’t).

This Father’s Day, take Dad on the adventure of a lifetime with How to Train Your Dragon in 4DX – only at Cineworld. 4DX launches you into the skies with swooping seat movements that track every aerial battle, and environmental effects that whip from fire to fog. Just make sure Dad doesn’t toss any of his popcorn in the air, as dragons might mistake it for a snack.

To prepare the nation, Cineworld has dropped a video guide featuring Gerard Butler and his young co-star, Mason Thames, who offer survival tips on how to train your dad in 4DX.

Gerard Butler declared “I’m Scottish, fear’s not in my vocabulary.” before being rocked, shaken and sprayed in his seat, with a death grip on the armrest.

Give Dad a Father’s Day he won’t forget with the 4DX Gift experience for 2 – and remind him there’s no need to give his seat a pep talk before it starts moving. As for the bubbles? They’ll arrive when the dragons see fit.

Grainne Clarke, Head of Corporate Sales & Partnerships at Cineworld, said: “With two 4DX tickets and matching ponchos, our Father’s Day 4DX Gift Experience is part bonding exercise, part survival test – just enough splash to test Dad’s bravery and see who flinches first.

“Expect airborne popcorn, dragon breath, and a cinema seat with a mind of its own. This is extreme cinema – not for the faint-of-heart. Or faint-of-poncho.”

4DX Gift experience for 2 is available now while stocks last – in Cineworld 4DX foyers or online at Cineworld.com

Not sure your Dad can handle the thrill of 4DX?

We’ve got more heroic gift ideas – from a Cineworld Gift Card (with a FREE How To Train Your Dragon Gift Wallet, when bought in-cinema) to a 3-Month Unlimited Gift for all the upcoming summer blockbusters! Available in-cinema and online. 

Immerse yourself in the chocolatey world of Wonka in 4DX at Cineworld

Cineworld are delighted to invite film fans to experience the4DX version of Wonka which will feature an all new special limited edition chocolate scent sure to transport viewers into Wonka’s world.

As an added bonus to celebrate the release of Wonka starring Timothée Chalamet, Cineworld is offering 4DX customers a sweet deal with a free chocolate scented scratch-and-sniff Wonka poster inspired by the unique limited chocolate smell experienced in 4DX.

The enchanting tale focuses on the origins of Roald Dahl’s iconic character, Willy Wonka, and boasts a star-studded cast including Timothée Chalamet, Hugh Grant, Rowan Atkinson and Olivia Colman. 

Only at Cineworld in the UK and Ireland, the 35 4DX sites offer film fans an exhilarating experience that dives into the magical adventure like never before.

It’s not just the sweet smell of chocolate which will enliven the senses, as 4DX has effects like snow, wind and water timed to enhance the scenes playing out on screen so you feel like you’re discovering the magic of chocolate right along with Wonka and his friends.  With musical numbers galore and magical elements in abundance, the 4DX seats will roll, sway and shake so it’s like you’re right there dancing, jumping and swimming along.

Casey Cohen, Head of Marketing at Cineworld Cinemas, said: “We’re thrilled to welcome movie lovers across the country to watch one of the most eagerly anticipated releases of the year.

“Wonka in 4DX is a treat for all the senses – the chocolate and candy scents will transport you into the world of Wonka while the dynamic 4DX effects for the film including snow, wind and water will make you feel like you’re living the adventure. As Wonka himself says, prepare to be amazed…!” 

Cineworld is giving film fanatics across the nation the opportunity to watch the star-studded blockbuster in 4DX as well as additional formats with tickets now available from the Cineworld website or the Cineworld app.