Radio Forth launches Mission Christmas 2020 appeal

Radio Forth’s Cash for Kids Mission Christmas appeal has formally launched, despite the ongoing challenges created by the COVID-19 pandemic.

A team of charity workers and volunteers are working behind the scenes to ensure no child in Edinburgh, the Lothians, Fife and Falkirk, go without a present this Christmas.

Last year, through a combination of gift drop-offs and cash donations, more than £1.1 million worth of toys were handed out, helping 25,386 children in the region.

This year, a reduced number of donation points are available at leading retailers throughout the east of Scotland. Anyone who wants to help, but is unable to visit a physical drop-off point can donate via the Radio Forth Cash for Kids website.

At the Cash for Kids Mission Christmas HQ in Edinburgh’s Gyle Shopping Centre,  a raft of new measures have been adopted, including innovative fogging machines and a larger site, aimed at creating Covid-secure conditions and helping as many young people as possible.

Emma Kemp, Regional Charity Manager at Radio Forth’s Cash for Kids, said: “This year has been overwhelmingly challenging for Cash for Kids as we try to continue helping families throughout the region, while ensuring that our team members and volunteers remain safe.

“But, despite the obstacles, we’ve been absolutely determined to continue with Mission Christmas. The impact Coronavirus has had on vulnerable families has been profound, so our 2020 appeal is arguably more important than ever before.

“It’s been amazing seeing everyone pull together and come up with innovative solutions to ensure that – once again – every child in Edinburgh, the Lothians, Fife and Falkirk wakes up to a present on Christmas Day.

“We’d urge everyone to do their bit, either through gift drop-offs or cash donations, and let’s end 2020 on a positive note.”

The campaign may have only just launched, but business leaders have already stepped forward to offer their assistance. One of the first is Edinburgh-based Saltire Roofing & Building, who have donated £500 to the campaign.

Saltire Roofing Managing Director, Steven McIntosh, said: “Saltire Roofing & Building proudly  supports Cash for Kids Mission Christmas every year, and we’re first to donate to the appeal this year because we know how much it matters. COVID-19 has impacted on all our lives and delivering this year’s Mission Christmas will prove a significant challenge.

“Thousands of local children will still be wishing to wake up to a present from Santa, and we cannot let them down. If you can donate, please do so now, and together we can bring some happiness to the children who need it most this Christmas.”