Cash Register has proved to be a real winner at both ends of the M8 with Radio Clyde and Radio Forth reporting an increase in total listener numbers, according to the latest RAJAR results.
The popular competition has helped Radio Clyde and Radio Forth to increase their dominance across the Central Belt with combined listener numbers reaching 1,009,000, keeping it over the magical million number.
This is an increase of 6,000 from the previous quarter and is a result of the combination of engaging competitions, great music, relevant content and popular presenters.
Radio Forth has seen an increase with the combined figures for Forth 1 and Forth 2 reaching 352,000 every week.
Forth 1’s Boogie In The Morning enjoyed a significant increase with 229,000 listeners tuning in every week, up 13,000 from the previous quarter. The popular show achieved its highest audience share in six years and now has a fantastic 22.2% share of all breakfast radio listeners across the East of Scotland.
Radio Clyde has enjoyed continued growth, now reaching a total of 664,000 listeners across Glasgow and the West every week. The hugely successful Bowie At Breakfast now has an incredible 351,000 waking up to it every week. At the other end of the day, Clyde 1’s Superscoreboard weeknight show also scored very strong results with 200,000 listeners every week.
Graham Bryce, Managing Director of Bauer Radio in Scotland, said: “We are very proud to be continuing to grow our share of listeners across Scotland and in the Central Belt in particular.
“This is the result of the hard work of the whole team and their commitment to providing engaging content with a great mix of music, entertainment and local news, travel and sport.
“Our competitions and promotions have been a huge success and this has been led by Cash Register on Clyde 1 and Forth 1 which has seen almost a third of our listeners in Scotland taking part. Cash Register has been one of the most successful radio competitions ever to run in Scotland, with 6.7 million entries and a massive £2.3 million given away in prize money to 75 winners.
“We’ve given away truly life changing sums of money – our most recent winner, Matthew from Gorebridge, who was awarded over £60,000, the biggest prize to date.
“We have exciting plans for the future of Cash Register so listeners can expect an announcement imminently.”
Source: RAJAR / Ipsos – MORI / RSMB, period Q3 2019 (24th June 2019 – 15th September 2019).
Some stations do not cover the whole of the TSA (total survey area).
**RAJAR Q3 2019 FIGURES IN DETAIL:
Total Clyde (1 & 2) listeners: 664,000 listeners
Clyde 1 listeners: 601,000 listeners
Clyde 2 listeners: 154,000 listeners
Total Forth (1 & 2) listeners: 352,000 listeners
Forth 1 listeners: 327,000
Forth 2 listeners: 52,000
Combined total Clyde & Forth listeners: 1,009,000
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