In the run up to the Paralympic Games, taking place in Rio from Wednesday 7 – Sunday 18 September, colleagues at Sainsbury’s Blackhall welcomed Paralympic hopeful Kieran Steer into store.
In 2012 Sainsbury’s became the first Paralympic Games only sponsor. The Sainsbury’s Paralympic Legacy insured that the retailer would continue sponsoring the British Paralympic Association after London 2012. Kieran is competing in Boccia under the BC4 classification. He paid a special visit to the Blackhall store to get everyone excited about the upcoming games.
George Paton, Store Manager at Sainsbury’s Blackhall said: “We’d like to thank Kieran for visiting the store and taking the time to interact with our customers and colleagues. He’s a real inspiration to our colleagues and we’d also like to send a good luck message to the Paralympics GB team.”
Kieran Steer, who is a Paralympic hopeful in Boccia, said: “It’s great that the Paralympics GB team have the support from Sainsbury’s. It was brilliant meeting all of the colleagues and customers at the Blackhall store today.”
Specially designed Paralympic merchandise including, t-shirts, wristbands and keep cups will be available in 600 supermarkets and 200 convenience stores from 24 August.
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