Scottish Gas has officially unveiled their brand-new “Hot Seats” activation at Scottish Gas Murrayfield, giving lucky customers a truly unique way to experience the Guinness Six Nations.
The Hot Seats, which debuted during Saturday’s highly anticipated Calcutta Cup, offers lucky customers the chance to enjoy the biggest fixtures in Scottish rugby from the cosiest seats in the stadium.
With temperatures during last week’s monumental victory against England dropping to around 3 °C the Hot Seats were an instant success with fans.
They are designed to resemble the living room of Scottish Gas’ brand characters, The Things, with blue, fluffy chairs and themed visuals on the surrounding walls, creating a playful, cosy space that feels like stepping straight into the home of ‘The Things’. The Hot Seats experience includes complimentary tickets, food and drinks throughout the game, and Scottish Gas hot water bottles to help keep them warm during the match.
Located in both the North and South stands inside the stadium, the Hot Seats place fans right at the centre of the action, delivering a new and unmatched matchday experience while reinforcing Scottish Gas’ commitment to supporting fans on and off the pitch.
James Corcoran, Partnerships Director at Scottish Gas, said: “The Guinness Six Nations is one of the biggest sporting moments in Scotland, and we’re always looking at how we can create memorable experiences for fans at Scottish Gas Murrayfield.
“The Hot Seats bring the comfort and warmth of home into the heart of the stadium, allowing our customers to enjoy the electric atmosphere of matchday while we take care of the things that matter most.”
Rex Hugill, Head of Partnership at Scottish Rugby, added: “The Guinness Men’s Six Nations is always a special occasion at Scottish Gas Murrayfield, and it’s fantastic to see partners like Scottish Gas enhancing the matchday experience in such a creative and fan-focused way.
“The Hot Seats add something unique to the stadium while staying true to what makes rugby here so special, the atmosphere, passion and community.”
