Six of the best for College students!

Graphics students learn from the best in new Edinburgh College design partnership

Some of the city’s top design agencies have teamed up with Edinburgh College to show students the inner workings of the industry and help them become the next professional stars.

Six design agencies have signed up to a new partnership scheme with the college to give graphic design students industry experience and insight while they are still studying. Mentors from the agencies will coach students over the next year, giving them work placements, setting them briefs and advising on projects including work for real clients.

The agencies – Whitespace; Blonde; Teviot; Union Direct; Equator; and LEWIS – will in turn get access to the best graduates, working with them to ensure their skills and knowledge meet the needs of the industry and support its growth.

The new partnership builds on the success of the HND Visual Communication: Graphic Design course’s existing mentorship programme, which has been pairing students with mentors for the last seven years and now works with 13 agencies. The six agencies now signed up as official partners will provide further opportunities over and above mentoring so students can experience all sides of the industry, as well as sponsoring the students’ end-of-year show.

The project launched with an event at the college’s Granton Campus, where students got to meet their mentors for the first time.

Graphic design lecturer Helena Good said: “Bringing the design agencies on board as partners will be great for the students as it gives them new ways of getting the knowledge about the industry that they’ll need when they enter the workplace. Having access to professionals working to incredibly high standards in the latest practices, including digital, and getting their honest feedback and guidance is invaluable to their development.

“The mentoring project we started seven years ago has really taken off, and we’re lucky to have so many great companies so keen to be involved. Formalising these partnerships is a natural step and really embeds this project and the students themselves firmly within the city’s design community.”

As well as allotted time with mentors throughout the year, some partners will provide up to a month’s worth of work experience placements. They will also each set groups of students one-day ‘guerilla’ design projects, where mentors will turn up unannounced in the morning and set a design challenge to be completed in a day. Mentors also help students work on intensive one-week design projects working on real briefs from real clients, which in previous years have included Innis & Gunn, Edinburgh Zoo and GF Smith.

One of the mentors at partner Teviot, Kirsten Murray, who studied the HND at the college and graduated in 2007, said: “Whatever stage you are at in your education or career, having a mentor to support you, challenge you and ask you hard questions is invaluable. I have watched the mentoring programme go from strength to strength over the last five years. The success of the programme is clear when you see the quality of the ideas and the design work being produced by the students.

“As a former student of Edinburgh College, it means a lot to me to be able to give something back to the very place that kick started my career in design. The future of design in Scotland will soon be in the hands of these students. That’s why it’s so important that we help them to become industry-ready graduates.”

Student Alex De Sousa, 18, from Bonnyrigg, said: “This doesn’t happen anywhere else and it’s really exciting. It’s incredible that we get to spend time one to one with people with such great experience and it’s such a good opportunity.”

Gillian Grant, an account director at LEWIS, said: “The more you work with and get to know the students the more you can see that they are hungry to learn in all areas. There’s lots they can learn from an account management and project management perspective to complement the creative side and help them understand all sides of the industry. You can offer process-driven advice and recommendations on pitching, and demonstrate how all areas of an agency work together to achieve a goal.”