Water safety charity issues warning as survey shows most parents mistake baby bath seats as safety devices

According to a new eye-opening survey from the Royal Life Saving Society UK (RLSS UK)*, there is a worrying misconception among parents that a baby bath seat is a safety device.

The survey showed that almost three quarters of parents (72%) believe a baby bath seat is designed to keep a baby safe. This is not the case. Research published in RLSS UK’s Child Drowning Update (2019-2023) revealed that out of ten children under one that drowned in the bath, seven were using a baby bath seat.

Figures also revealed that 88% of parents have used a baby bath seat, and almost two-thirds (64%) of those with children under one currently do so. RLSS UK is therefore working to increase parents’ understanding of the purpose of baby bath seats to help promote safer bathtimes for all families.

Matt Croxall, Charity Director at RLSS UK, said: “We find it heartbreaking to learn that child drownings in the bath are continuing to take place – and it is concerning to learn that in many of these instances, there was a bath seat involved.

“Seeking to shed light on the major misconception that bath seats can be used as a safety device, we want to educate more families to be aware of the risks, so they are able to stay safe.

“Of ten infants that drowned in the bath in the last four years, seven were using a bath seat. Regardless of whether you are using a bath seat during bathtime, we always advise parents and carers to keep young children within arm’s reach in water. And if you do need to leave the bathroom at all, take the child with you. Whilst bath seats can provide support for your baby during bath time, bath seats are not a safety device.”

Splash Safety in Bath Seats forms part of RLSS UK’s brand-new campaign, Splash Safety at your Pad, which seeks to raise awareness among parents and carers of young children about the importance of water safety when at home, with a particular focus on bathtime.

Matt added: “In response to these tragic findings, we are pleased to introduce our educational Splash Safety at your Pad campaign, which aims to share important water safety messages with families across the UK and Ireland in a fun and engaging way.

“We hope this campaign has a positive impact on families with young ones and makes all the difference.”

Vital key safety advice when bathing your child:

• Children should always be within arm’s reach – regardless of using a baby bath seat.
• Get everything you need ready to go before filling the bath – from towels to pyjamas.
• Avoid distractions and leave your phone outside the bathroom.
• Check that the water has fully drained after emptying the water in the bath.
• When not in use, keep the plug and toys out of reach and shut the bathroom door to limit children’s access without a grown-up.

*Consumer survey (September 2024), geographically representative sample of n=1,003 parents of children under five years from across the UK.

For more information around RLSS UK’s 2024 Child Drowning Update, please visit our website: www.rlss.org.uk/splash-safety