It’s ‘app-y hour’ all day long at Poundland as shoppers at its 62 stores in Scotland are given access to the ‘Poundland Perks’ app for the first time.
Poundland Perks is Poundland’s pilot rewards app that has been on trial in 43 stores on the Isle of Wight and in Northern Ireland and now is available across Scotland.
To bring the functionality to Scottish shoppers, Poundland has invested £13m in the roll-out of state-of-the-art tills that enable customers to use the app on the phone when purchasing their favourite items.
The app can be used by customers to earn, save and play.
Customers can earn points for every purchase in the store, use those points to get reward vouchers that save them even more, and also play on the app to earn prizes through ‘spin to wins-day’.
To celebrate the launch, Poundland’s mascot, Poundhound, ambled over to Glasgow’s Argyle Street store to give the app his paw print of approval — all while donning a stylish custom kilt and flanked by a rousing bagpiper.
With ‘Poundland Perks’, Scotland shoppers can now get their hands on offers that deliver up even better value – up to 25 per cent – off favourites such as Haribo Starmix, Pringles and Irn Bru, items that the discounter already sells at market-leading prices.
Also included in the rewards scheme at launch are offers for Huggies Wipes, Colgate Triple Action, Zoflora and Bakers Sizzlers Dog Treats Bacon.
The same offers are available on Poundland Perks in existing pilot stores in Northern Ireland and on the Isle of Wight.
Poundland’s Director of Digital, Tom Hill, and Head of Digital Loyalty and Engagement, Emma Collins, stopped by the Argyle Street store to mingle with customers who were downloading the app for the first time.
Tom said: “Poundland Perks allows us to offer shoppers the chance to save, earn and play through their smartphone, making shopping with us even more fun.
“We’re creating an app that’s convenient and easy for people to use in store, with reward vouchers that help customers save even more.
“We know from our experience in Northern Ireland just how popular Poundland Perks has been and it’s been brilliant to see the reaction here today in Glasgow.”
To download the Poundland app, search in the Google or Apple play stores for Poundland Perks.
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