Dyson launches first-ever national Styling Tour, bringing its must-have hair care technologies to you this summer
– Dyson takes pioneering hair technology on tour, bringing these award-winning hair tools to multiple UK locations, 6 years after the launch of the Supersonic Hair Dryer
– Discover your style at the Dyson Styling Tour and create a salon-finished style in your own time using the latest Dyson technology with no extreme heat
– Share your style on social media with the use of the selfie booth using the hashtag #MyDysonStyle – The Dyson Styling Tour will visit x7 UK locations this summer, kicking off at Manchester Spinningfields from the 13th of July – With a dedicated salon space and Dyson Experts and Stylists on-hand, Styling Tour visitors can book their 30-minute dry styling appointments directly online and in advance at Dyson.co.uk/stylingtour
Dyson has unveiled its first-ever national Styling Tour, bringing their must-have hair care technologies to you this summer.
Starting at Manchester Spinningfields from the 13th of July, this new and exciting immersive beauty experience will give consumers the opportunity to achieve salon-quality styling with the help of hair diagnostics, personalised recommendations, demonstrations, and support from Dyson experts.
Dyson is bringing its must-have hair care technologies on the road to x7 locations within the UK. The Styling Tour will be home to Dyson’s full portfolio, helping customers get hands on with our technology, discover more about our engineering, explore the full range, and better understand how Dyson hair care technology works in this incredible new immersive pop up.
Dyson entered the hair care technology space in 2016 with the launch of the Supersonic hair dryer. Since then, Dyson has launched the Airwrap Styler in 2018 and the Corrale straightener in 2020, all of which have won multiple beauty magazine awards and have generated buzz on social media with renowned influencers globally.
Most recently, in March 2022, Dyson unveiled the Airwrap multi-styler, a re-engineered Airwrap styler with exciting new attachments, suitable for all hair types with no extreme heat.
The immersive space has a circular design which is inspired by the shape of the iconic Supersonic hairdryer. This space boasts interactive screens upon entrance showcasing a range of styling content and impactful visuals providing both inspiration and education for guests to get a deeper dive into Dyson’s engineering process.
The dedicated salon space features up to x7 styling stations where visitors will be able to pre-book a complimentary 30- minute dry styling session online from the curated styling menu with one of Dyson’s expert stylists or get hands-on to trial the tools themselves at the designated self-styling stations.
Whether it’s beach waves, bouncy curls or smooth volume, all styles are created using Dyson technology, engineered for all hair types with less reliance on heat. A private styling experience will also be available for those who require it.
Visitors can visit the Dyson photo booth and share a capture their new self-styled or professionally styled looks achieved by creating an animated GIF to post on social media using a unique QR code so visitors can TikTok, Instagram story or snap their style.
At the key city centre locations (Manchester, Birmingham, Leeds, Edinburgh and London) guests will have the opportunity to purchase all Dyson hair care tools at any time throughout the course of their experience, including the tech at the top of everyone’s wish-list: the Dyson Airwrap multi-styler which was unveiled earlier this year.
Hair science and healthy hair styling – Dyson is dedicated to understanding the science of hair – it is the very foundation underpinning its hair styling technologies. Having researched the science of hair for almost a decade, investing in global hair laboratories across the world and employing thousands of hair scientists, engineers, and professional stylists to learn new insights into hair globally.
Dyson Styling Tour visitors can book a personalised 30-minute dry styling appointments in advance with a Dyson expert online at Dyson.co.uk/stylingtour.
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