Teen prodigy collaborates with luxury £5,000 brand strada x IDG to design a personalised gold device to mark his victory
Darts superstar Luke ‘The Nuke’ Littler has marked his World Darts Championship triumph by awarding himself a bespoke 24-carat gold iPhone 16 Pro Max, valued at £5,000.
The extraordinary gesture celebrates the 17-year-old’s historic win, as he continues to take the darts world by storm and establish himself as one of the sport’s brightest talents.
Luke’s collaboration with luxury design brand strada x IDG has resulted in a one-of-a-kind phone, personalised with his name and championship details.
The golden device serves as both a reward for his hard work and a symbol of his remarkable achievement at such a young age.
The celebration was taken to a global stage, with Luke unveiling the phone during his trip to Bahrain, where he competed in the prestigious Bahrain Darts Masters.
The event showcased the teen sensation’s talent alongside the sport’s elite players, further solidifying his status as a darts prodigy.
Gary Allen, a spokesperson for strada x IDG, said: “Working with Luke Littler on this bespoke gold phone has been an incredible experience.
“His World Darts Championship victory was a momentous occasion, and we’re thrilled to create a unique luxury item that reflects his exceptional talent and dedication. This collaboration embodies our passion for crafting meaningful, high-end pieces that celebrate personal and professional milestones.”
The phone, crafted with strada x IDG’s signature precision and attention to detail, stands as a luxury statement piece. Beyond its cutting-edge functionality, it represents Luke’s relentless drive and the beginning of what promises to be an extraordinary career in darts.
strada x IDG has become synonymous with bespoke luxury technology, catering to elite athletes, celebrities, and tastemakers worldwide. Renowned for their craftsmanship, the brand specialises in designing personalised tech that transcends utility to become symbols of achievement and style.
This collaboration highlights strada x IDG’s growing influence in the world of sport, as they continue to work with top names across various disciplines. From football legends like Lionel Messi, Kevin De Bruyne to NBA superstars, their clientele is a testament to their unparalleled quality and exclusivity.
With plans to expand into the Middle East and USA retail markets in 2024, strada x IDG is redefining luxury tech on a global scale.
For Luke Littler, this golden phone is more than a piece of technology, it’s a trophy that embodies his journey, his passion, and his meteoric rise in the sport of darts.
For more information on strada x IDG and their bespoke luxury devices, visit:
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