Taylor Swift’s UK tour drives 186% surge in Edinburgh hotel prices

As anticipation mounts for Taylor Swift’s highly anticipated summer concerts, Swifties looking for a last-minute bargain for her BT Murrayfield shows are grappling with steep increases in costs. 

New data compiled by UK Debt Expert has revealed a huge increase in resale ticket prices, hotel and Airbnb rates, and car parking fees – with hotel prices in Edinburgh rising by as much as 186%.

The UK leg of the Eras tour kicks off at BT Murrayfield in Edinburgh on June 7, followed by performances at Liverpool’s Anfield Stadium and the Principality Stadium in Cardiff, culminating in eight nights at Wembley Stadium in London.

Recent reports indicate that some American fans are travelling to Europe to find cheaper ticket prices, but anyone seeking a last-minute ticket in the UK could face significant expenses.

Hotel and Airbnb prices have skyrocketed to eye watering levels, shattering previous records. Edinburgh’s hotel costs have surged from an average of £209.30 to £600.18 marking an alarming 186% increase during Taylor’s concert dates. 

Similarly, Airbnb rates have surged by 69% climbing from an average of £166.60 to £281.93.

As for ticket resale costs, Edinburgh sees an average of £1,274.

When factoring in parking, hotel, and ticket expenses, the cumulative burden for those attending Edinburgh shows averages at a staggering £1,918.06

However, fans in Scotland may find the best deals on tickets, with resale prices for the Edinburgh show on June 8 averaging £1,230.

Commenting on the data, Maxine McCreadie, a personal finance expert at UK Debt Expert, said: “We know how eager some fans are to see Taylor in the UK, so it’s clear that some will incur significant expenses to do so; hotels for the Edinburgh shows are the most expensive in the UK, with an average price of £600.”

“I’d strongly advise anyone thinking about making a last-minute decision to buy tickets or book accommodation to be cautious. Consider your overall financial situation before making such a significant investment, and explore all reasonable options to reduce costs where possible.”