- New research from Ambassador Cruise Line finds that over half (60%) of Brits take tea bags with them on holiday
- For more than a third (41%), a good cup of tea is what holidaymakers miss most while away, beaten only by their ‘own bed’ (54%)
- On National Tea Day on 21 April, Master Tea Blender for Tetley Tea, Sebastian Michaelis, reveals why we have an unmatched love affair with the nation’s favourite brew – and his thoughts on the perfect recipe for a great cup of tea
OUR love affair with tea goes beyond borders, it seems – new research from Ambassador Cruise Line has found tea to be an absolutely essential packing item for British holidaymakers, with over half (60%) admitting to having packed tea bags alongside their swimming costumes and sun cream when preparing for a holiday.
The survey of 2,000 respondents commissioned ahead of National Tea Day on 21 April by the UK’s leading premium-value, no-fly cruise line in partnership with its onboard tea supplier, Tetley, reveals the unshakable bond between Brits and their beloved brew.
As a nation that drinks 100 million cups of tea a day*, the fact we struggle to part with our favourite blends while away is understandable. It seems there is no substitute for a quality cuppa, even when abroad; our love of tea even trumps family bonds it seems!
The research found that, two in five (41%) of Brits miss English Breakfast tea most whilst on holiday, topped only by missing their ‘own bed’ (54%). Just 21% put ‘missing family’ on the home-sickness trigger list.
Despite the many variations of tea available today, Brits remain unwavering in their loyalty to a classic cup of English Breakfast tea, with over half (56%) stating that it is their preferred choice , followed by Earl Grey and Green tea (both at 8%).
The survey found that one in 10 (10%) drink more than five cups a day, with the average being two (23%) to three (18%) cups a day. For more than a third (36%), it is the first thing to be done in the morning, with 21% postponing breakfast until they have enjoyed their first cuppa. Just 5% seem to enjoy a tea after their evening meal or before bed.
So, how do we as a nation make our tea? Just 8% of us use a teapot these days, with the vast majority of Brits putting the tea bag directly into a mug (84%). 82% opt for water before milk, with only 14% championing milk first .
Most commonly, more than half (59%) brew their tea for less than two minutes; one in ten (10%) leave the bag in for five minutes; and 3% brew for over eight minutes.
The survey showed that people love a good cup or tea not only for its taste: it’s also about the familiarity and friendliness a good cuppa provides.
More than half of those surveyed (63%) say tea is the first thing they would offer when welcoming tradespeople to their home. Similarly, tea is the ‘go-to’ pick-me-up for friends or family that are feeling stressed (49%) or sad (43%), with females (50%) more inclined than males (36%) to offer comfort with a cuppa.
Commenting on the findings, Seb Michaelis, a Master Blender from Tetley, Ambassador Cruise Line’s onboard tea partner, says: “It’s no surprise that tea is right up there on the ‘must-have’ packing list – tea lovers know their teas and love their brands.
“Tea is a natural, comforting beverage, a social glue that delivers a perfect ‘me moment’ when needed. However, just as a holidaymaker seeks out new experiences, I would urge tea lovers to explore the wider world of tea also.
“Tea has come a long way since it first reached our shores, with different varieties and strengths available. From everyday black teas to flavoursome speciality teas, fruit and herbal infusions and decaf, there’s a tea to suit every mood and moment, from the first waking hour to the final wind-down time in the evening.”
Gordon Nardini, Ambassador Cruise Line spokesperson, adds: “Away from the business of our day-to-day lives, a holiday is a great chance to take time for a proper cuppa, brewed to perfection.
“Food and beverage plays an important part of the overall guest experience at Ambassador and we pay as much attention to the tea we serve as we do the outstanding cuisine our guests enjoy while onboard.
“With 2.7 million cups of tea expertly served onboard Ambassador’s two ships, Ambience and Ambition, last year, it looks like our guests’ own tea bags will stay firmly in their suitcases for many years to come!”
Making the Perfect Cup of Tea according to Tetley’s Master Blender, Seb Michaelis:
“I’m always asked how to make the perfect cup of tea! We in the tea buying and blending team are quite particular with how we make our tea, so much so that we’ve developed a formula for it!
“But in all honesty the right way to make tea is the way you like it and enjoy it best. However you like it, my top tip for getting the richest brew at home is to use freshly drawn water from the tap and to pour it as soon as it’s boiled; don’t let it cool down.”
24
0
20
