Amazon supports new charity Second Chance Store launch

Ten employees from Amazon in Dunfermline played a key role in the launch of a new Amazon retail shop for Barnardo’s this week, when they packed and shipped more than 3,500 product donations for the Second Chance Store in central London.

The product selection – consisting of returned and refurbished Amazon items put back on sale at a reduced cost – features in-demand Christmas gifts with up to 50% savings on recommended retail prices.

While thousands of items including nearly-new gaming consoles, personal tech, toys and games have been donated to the high street store located at London’s Brunswick Centre, the range reflects the millions of returned, refurbished and open-box items available to buy at a discount all year-round from amazon.co.uk/amazonsecondchance.

The website also provides customers with information about product repair, recycling in their local community and trade-in for electronics.

“Working on the launch of the Second Chance Store for Barnardo’s has been a great opportunity for us to come together as a team, have some fun and support a charity that does great work in our community in Dunfermline, and across the UK,” said Ben Robertson from Amazon’s Dunfermline fulfilment centre.

“It’s also a great way to help customers see the range and quality of returned and refurbished items that are available to buy from Amazon online every day of the year.”

“Amazon is committed to giving more products a second chance – both through helping customers shop pre-loved, and through programmes to recycle, trade-in and repair products, contributing to a more circular economy,” added John Boumphrey, UK Country Manager, Amazon. 

“Our Second Chance Store, with all proceeds going to Barnardo’s, is all about offering customers a great way to shop second-hand this festive season, while supporting a brilliant charity we have been working with for many years.”

Across the UK and Europe, customer demand has driven second-hand shopping on Amazon into a billion-pound business.

In the UK alone, Amazon gave a second chance to more than four million products last year, helping British customers save more than £100 million by buying used or refurbished products at a discount.

In the first nine months of 2023, Amazon’s sales of second-hand goods in the UK increased by more than 15% compared to the same period last year.

So far this year, Amazon has facilitated the donation of more than 13 million products to more than 2,000 charities across the UK through its Retail and Fresh operations, and its Fulfilment by Amazon (FBA) Donations, a programme which helps independent sellers using the Fulfilment by Amazon service donate their overstock or returned items automatically.

Charities including Barnardo’s, the British Heart Foundation, In Kind Direct, Scope and The Multibank initiative are amongst the donation recipients.

Product donations form one part of Amazon’s circular economy programme. In 2022, Amazon expanded its partnership with WRAP and the Ellen MacArthur Foundation to support a global circular economy for products.

The company is also supporting the development of a sorting technology to improve plastic packaging recycling through involvement in the Digital Watermarks Initiative HolyGrail 2.0, driven by AIM, European Brands Association and powered by the Alliance to End Plastic Waste.

The Amazon Second Chance Store is an expansion of Amazon’s existing relationship with Barnardo’s, with millions of products donated to the charity since 2019.

Amazon and Barnardo’s also launched a ground-breaking programme called the JOBS Project (Journey of Becoming Successful) which has supported 65 young people since 2021, with an ambition to help 500 people in the next five years, many of whom are care experienced, develop the skills needed to secure work and develop their careers.

As a signatory of the Care Leavers Covenant, Amazon is one of leading employers of care leavers in the UK.