One of Scotland’s fastest-growing food brands, We hae meat, is calling for families across the country to bring the iconic square sausage back as a breakfast staple for National Brunch Weekend (30th September – 1st October 2023).
Britain is a nation of breakfast fanatics and is the largest market for breakfast food in Europe. According to data from Mintel, 51% of adults eat breakfast away from the table, while cereals and toast dominate breakfast mealtimes. This National Brunch Weekend, We hae meat is celebrating bringing Scottish families together, and leading the charge in reinstating square sausage as the best loved breakfast food.
Award-winning family farming and butchery, We hae meat, produces high-quality meat products, making more than 21 million square sausages a year. As Scotland’s biggest producer of square sausage, We hae meat consistently make an astonishing 500,000 slices of sausage each week. To put this into perspective, in one year, We hae meat could stretch a square sausage trail, with each slice measuring 11.5cm wide, from the northern tip of John o’ Groats to the southernmost point of Land’s End, and back again.
The origins of the square sausage, also known as Lorne sausage, are a mystery. A well-known Scottish myth is that it was invented by Glasgow comedian Tommy Lorne, contrary to the belief that a West Coast butcher, in the Firth of Lorne created it. Born Hugh Gallagher Corcoran in 1890 near Glasgow, Tommy was a famous pantomime performer and stand-up comedian.
One of his most famous sayings was ‘sausages are the boys’ and his favourite snack between acts was reportedly a sausage sandwich, which many believe inspired the creation of the Lorne Sausage.
Alex Paton, fourth-generation farmer and Co-founder of We hae meat said: “Square sausage is a staple component to the traditional Scottish breakfast, and We hae meat is dedicated to ensuring this custom lives on. This National Brunch Weekend, we extend an invitation to families far and wide, to come together and enjoy a true Scottish breakfast.
“We hae meat are committed to delivering top-quality products using traditional craft butchery methods and techniques to produce food that families can be proud to serve at their tables.”
We hae meat offers a wide variety of meat products from its core range, platinum range, sausage, skinny range, special editions and value range. Available from major retailers in Scotland and selected supermarkets across the UK.
To explore We hae meat’s wide range of products, visit https://wehaemeat.com/.
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