Back to School: 87% of parents in Edinburgh are spending less on themselves to save for school uniform

The back-to-school period can be a stressful time for parents and carers, and the current cost-of-living crisis is only set to add to this stress.

Looking to understand the situation parents face this month, UK affordable footwear retailer, Wynsors, has used the rate of inflation to estimate that families face paying 20% more for school uniform than they did back in 2018.

With that in mind, Wynsors has carried out a new survey of more than 1,000 UK parents to understand exactly how much this increased cost of school uniform is affecting their finances.

The results do not paint a positive picture for households across Edinburgh:

• Over 3 in 5 parents (70%) in Edinburgh agree that the cost of buying school uniform and supplies puts a strain on their household budget.
• Nearly half of parents in Edinburgh (45%) agree that abolishing school uniforms would help to save money.
• 76% of parents in Edinburgh do not receive any financial support with the cost of new school uniform, and are the least likely to receive any financial help from family members.

With parents spending an estimated £230.40 on average to buy a full set of new school uniform in 2023, households across Edinburgh are having to make cutbacks elsewhere to afford the cost.

More than 3 in 4 parents in Edinburgh (87%) are spending less on new things for themselves (such as clothing) so they can stretch their household budget to cover the cost of buying new school uniform, the highest when compared with other cities in the UK, and 1 in 4 (26%) only buy school supplies and uniform when discounted to do so.

Adam Foster, Retail Director from Wynsors, comments: “As highlighted by this research, the back-to-school period is often a stressful time, but as the UK’s most affordable family footwear retailer, we want to take the stress out of the shopping experience by making school uniform accessible to all.

“From our low prices to our friendly in-store staff, we pride ourselves on helping parents over the last 50 years to get their kids equipped and ready for school.”

The full study, including more information on parents’ attitudes to school uniform and tips for saving money on the back-to-school shop, can be found on-site here: 

https://www.wynsors.com/blog/true-cost-of-school-uniform/