Love To Ride, the online community cycling platform, and partner charities of the 2023 UCI Cycling World Championships, World Bicycle Relief and Maggie’s, have announced a partnership to change lives while encouraging Brits to get on their bikes.
The 23 Million Miles Challenge will see cyclists around the country contribute their rides – whether one or one hundred miles – to an epic 23 million mile goal ahead of the biggest cycling event in the world, the UCI Cycling World Championships in Scotland, 3-13 August 2023. Cyclists can now fundraise for the life-changing partner charities whilst adding their mileage to the total.
World Bicycle Relief, the Championships’ global charity partner, provides purpose-designed, hard-wearing ‘Buffalo Bicycles’ to people in need in rural areas around the world where access to basic goods and services is affected by long distances and harsh terrain.
These bicycles help children, adults, families and communities reach life-changing education, healthcare, and economic opportunities. Fundraising through the 23 Million Miles Challenge will help World Bicycle Relief to meet its target of providing 1 million bicycles by 2025.
After setting up a fundraising page for World Bicycle Relief, cyclists can register with Love to Ride, set a mileage goal, begin fundraising with family, friends or colleagues, then hit the saddle and start logging their miles.
Maggie’s, the Championships’ national charity partner, provides free, practical and psychological support to anyone living with cancer, their families and friends. Maggie’s centres offer a warm and welcoming place to go for people at every stage of cancer. Visitors can speak to professional staff including cancer support specialists, clinical psychologists, benefits advisors and relaxation therapists, who offer individual and group support to help live well with cancer.
By taking part in the 23 Million Miles Challenge and choosing to fundraise for Maggie’s, cyclists can directly contribute to the charity’s vital services and programs and support anyone living with cancer.
Maggie’s are calling on cycling fans to take part in their virtual Gran Fondo, challenging them to take on 250km or 500km by 13 August and raise funds to help support everyone living with cancer. Riders can sign up to receive a free cycling jersey, join Maggie’s Strava club, and start logging their miles with Love to Ride.
Claire Geiger, Director of Partnerships, World Bicycle Relief, said: “The UCI Cycling World Championships is bringing cycling to Scotland and the world on a scale we’ve never experienced before, but there’s more to the Championships than competition.
“These next few months are all about showcasing the power of the bike as not only a tool for sport, commuting, and recreation, but also for transportation in remote parts of the world. By logging miles and raising money, cyclists around the United Kingdom can help in the mission to get more people riding bikes.”
Adam Feder, Head of Partnerships, Maggie’s, said: “At Maggie’s we know how cycling – and movement in general – can play a huge part in emotional and physical recovery after cancer.
“That’s we’re delighted to be working with Love to Ride and the 2023 Cycling World Championships to showcase the #powerofthebike and encourage more people to get cycling to support their mental and physical health.”
Angus Rodney, Partnerships Manager for Scotland, Love To Ride, said: “Love to Ride are delighted to work in partnership with Maggies, World Bicycle Relief, and the 2023 Cycling World Championships team.
“Ultimately we want to inspire people to jump on their bikes, build some excitement around this amazing event which showcases the power of the bike. And motivate people to do their bit to contribute towards net zero.
“The goal is big, but by working together we can achieve big things!”
Find out more about the 23 Million Miles Challenge here.
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