The unique light and wild landscape of the East Cairngorms has long attracted curious creatives for whom the wilderness is their inspiration and subject matter. But more recently, the surrounding rural villages of Ballater, Braemar and Crathie are attracting international audiences for their art and cultural offerings.
Awash with galleries, craftspeople, and artists; the East Cairngorms offers a coveted combination of cosy inside spaces where visitors can absorb the works of famed and local artists whilst indulging in the variety of gastronomical delicacies available; as well as a chance to get out into the rugged wilderness of the surrounding hills to experience first-hand the dramatic scenery and skies that have long served as inspiration to artists, poets, writers, and musicians.
International art audiences will likely be familiar with the boutique hotel, The Fife Arms in Braemar; the Victorian construction, consciously restored by co-founders of the acclaimed global gallery Hauser & Wirth. Here, you can sleep and dine amongst masterpieces from Picasso and Lucian Freud; vast murals by Argentinian Guillermo Kuitca as well as countless local artists and hundreds of priceless antiques.
Tom Addy, construction manager of the Fife Arms restoration, and artisan furniture maker and owner of Tor Workshop in Braemar says, “It’s not what you expect to find in a rural Scottish Village – there’s internationally famous artworks at the Fife, a French patisserie, and some really niche artisan shops run by unique makers that hark back to yester year.”
“The Fife attracts an art aware audience and people who deeply appreciate beautiful art, and objects that are made well and made locally with story and meaning behind them. And its presence has caused a ripple, giving local artists, makers, and creatives the confidence to step forward with their own ideas.
“We’ve seen a wave of events, activities and enterprises emerge in recent years and now have a diverse range of craft shops, places to eat and activities for locals and visitors.”
Addy says it is, “the juxtaposition of the wild nature and the comfort of home and hearth that has created a culture of its own here. It is when people come in off the hills and reflect, write, paint, create and tell stories of their experience: that’s where the magic lies.”
“People’s relationship with the land is at the heart of the art here. You cannot remove one from the other. For me and many artists and makers here, provenance is so important. Respect for the landscape and materials we use and communicating the stories, history and meaning through the objects we create.”
Andrew Braidwood who owns and runs Braemar Art Gallery adds;
“A lot of folk come here to do site specific art – because it is so easy to get off the beaten track; to be alone and uninterrupted. That peace is not always that easy to find elsewhere.”
“You can take in the incredible skies and light we get here – which you see reflected in so much of the art created here throughout time. We’re so lucky to have so little light and sound pollution. It makes it a special place for artists.”
“I’ve noticed a shift towards artists here getting involved with the environmental rewilding movement, considering how the landscapes are used and how we can repair it. There is recognition of art as a medium to slow us down and connect us more deeply with nature.”
In acknowledgement of the East Cairngorm’s growing presence as a hub for art and culture, a new campaign was launched in November by Ballater Business Association (BBA) and Braemar Tourism Group (BTG).
The campaign, which includes a website, promotional video, digital trail map, trip planner, is the second in a series of five which aim to inspire visitors to explore the East Cairngorms as a year-round destination for outdoor activity.
For more information on Arts and Culture in the East Cairngorms, head to https://www.visitballater.com/east-cairngorms-art-and-culture-trail/
ENDS
Notes to editors:
Issue by Jane Craigie Marketing on behalf of Ballater Business Association and Braemar Tourism Group. For additional press information, please contact Alana Black on 07596 122184 or alana@janecraigie.com.
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Information about Ballater Business Association
Ballater Business Association represents businesses who trade within the Dinnet to Crathie area, who have a common interest in sustaining a thriving community through the local economy. The BBA work in partnership with the Cairngorm Business Partnership and Visit Cairngorms to support our businesses. In April 2021 the BBA began a collaboration with Braemar Tourism Group to work together on projects of mutual benefit and the promotion of the ‘East Cairngorms’ is the first of these initiatives, funded through a Visit Scotland Grant. For more information contact Susan Stewart on the email secretary@visitballater.com
Information about Braemar Tourism Group
Braemar Tourism Group is a thriving association, promoting Braemar and Crathie to visitors and locals alike. Membership has increased recently to 55 members, all working together to encourage people to visit, stay longer and return. Braemar is in the very heart of the Cairngorms National Park (we have a close bond with the Cairngorms Business Partnership/VisitCairngorms) but we are also in Royal Deeside. Forming a collaboration with Ballater seemed the perfect opportunity to work together for mutual benefit, in promoting the Eastern Cairngorms as a year-round destination. Please contact Sarah, Chair of the BTG for more information sarahhubbard21@gmail.com
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