A UK first initiative delivering beauty products and brow treatment services
● Benefit boutiques across London will be available from the end of November on Uber Eats for the holiday season.
● Customers will be able to order Benefit Cosmetics Limited Edition Holiday Gift Sets delivered direct to their door in 30 minutes
● To celebrate the new partnership, Benefit Cosmetics will tour the UK in November with the ‘Home for the Holidays’ RV vehicle, stopping at key cities and offering complimentary brow services, available exclusively to book via the Uber Eats app.
Benefit Cosmetics, the UK’s No 1 prestige beauty brand, becomes the first of its kind to join the Uber Eats app. A UK first initiative, for a limited time only, Benefit and Uber Eats will connect customers with Uber-speed beauty deliveries across the capital.
Benefit Cosmetics’ one-of-a-kind pink RV brow mobile will be coming to Edinburgh on Saturday – 20th November.
Benefit London Boutiques will be made available for a limited time on Uber Eats new personal care category offering. The pop-up will launch at the end of November enabling customers to be able to shop and discover limited edition beauty sets via the Uber Eats app.
Our joint mission, to bring back the joy and make beauty shopping even more accessible and fun as customers can explore new convenient ways of shopping this season. As we gear up for the party season, Uber Eats customers will be able to order their favourite beauty products alongside their favourite party food. Mascara and Masala, Brows and Burritos, Primer and Pizza for party nights in.
To celebrate this landmark partnership, Benefit Cosmetics launches ‘Home for the Holidays’ campaign and will be touring the UK throughout November painting the UK pink this festive season.
The ‘Home for the Holidays’ one-of-a-kind PINK RV brow mobile will be travelling and stopping at key cities including London, Manchester, Birmingham, and Edinburgh.
Available exclusively on Uber Eats, for a limited time, the luxury RV will flash tour the nation and offer free professional brow consultations, brow mapping and Benefit’s signature brow wax and tint treatments, surprising and delighting customers with a Benefit brow transformation they’ll never forget.
Customers will also have a chance to win a stellar Benefit ‘Home for the Holidays’ £1,000 beauty haul and the biggest Benefit festive decorations for their home.
The lucky winner will be picked up in style in our Benefit Home for the Holidays RV, where you can sit back and enjoy our signature brow treatment and have all their beauty Christmas wish-list taken care of by Benefit Cosmetics.
To enter simply spot the Benefit ‘Home for the Holiday’s RV and scan her QR code or enter the competition at your local Benefit Brow Bars across Boots stores.
Those looking to get ready ahead of the party season or for a quick fix brow service will be available to order the Benefit Cosmetics RV via Uber Eats for a unique experience.
Sunjiv Shah, General Manager at Uber Eats, said: “We’ve been rapidly expanding our selection of products on Uber Eats beyond food, whether that be flowers, household essentials or pet supplies, and beauty seemed like a natural next step.
“Partnering with such a beloved beauty brand like Benefit is a great first step into the beauty world.”
Sarah Harbon, General Manager, Benefit Cosmetics, said: “Customers are seeking more & more interesting way to discover their favourite beauty products, and with more people exploring, shopping and ordering tasty treats on mobile devices, we’re very excited to partner with Uber Eats to launch beauty products and, for a limited time only, some very special brow services straight to customer’s doors.’’
The Benefit ‘‘Home for the Holidays’ campaign, will deliver the magic of togetherness, and GREAT brows for all this Holiday
Follow @benefitcosmeticsuk and @ubereats_uk to be the first to discover and book the Benefit Cosmetics RV brow experience.
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