– Luxury dog brand encourages customers to return used puppy collars –
Luxury dog accessories firm, Stocky & Dee, is encouraging pet owners to do their bit to cut out waste and return their used puppy collars. Stocky & Dee’s ‘Pup-cycle’ initiative up-cycles outgrown puppy collars and donates them to dogs homes to be worn again.
The charity initiative from the Edinburgh-headquartered family business asks customers to send back collars which their puppy has outgrown in return for a discount on a future purchase.
Stocky & Dee refurbishes these collars, if required, and donates them to a different dog charity every month with the first being The Edinburgh Dog & Cat Home. Their Pup-cycle initiative is one of the many ways Stocky & Dee encourages the reusability of their products and helps in their drive to be a sustainable business that does not negatively impact the environment.
Customers can follow the journey of their returned collar by visiting Stocky & Dee’s website where they can see their former puppy collar with its new owner.
To date the company has refurbished and donated 65 collars to five dog homes in the UK. This is an extension to their ‘Puppy Pack’ offer where customers are offered a puppy collar for half price when purchasing the fully grown collar.
In addition to up-cycling outgrown puppy collars, Stocky & Dee will soon be launching a service that sees no used Stocky & Dee products end up in landfill. As each piece is built by one of the Stocky & Dee team they have the ability to up-cycle, alter and be creative with these used products so they can continue to be used. This includes anything from the metal on each product to the yarn fabrics used.
Founder of Stocky & Dee and textiles graduate, Mairi Robb, said: “We want to be with our customers on their whole dog journey from pup to pensioner. As dog owners, we understand how much people want to spoil their new pups but appreciate how expensive this can be, especially considering how fast they grow.
“Our puppy pack allows customers to treat their puppies without breaking the bank and our Pup-cycle initiative allows them to send back these collars, in return for a voucher and see it continue it’s life with a new owner.
Katie Kennedy, Corporate Engagement and Events Co-ordinator at Edinburgh Dog and Cat Home said: “Through Stocky & Dee’s support and their Pupcycle initiative we’ve been able to provide our furry residents with the trendiest collars.
“As we receive no regular government funding we rely heavily on the generous support of the public, companies, and charitable trusts to fund our work. We are very grateful for the support that Stocky & Dee has shown us throughout lockdown to now and look forward to continuing the partnership.”
During the peak of the pandemic when animal charities were hit hard across the globe, Stocky & Dee created a bespoke Rainbow Dog Collar with donations going to Mrs Murrays Dog & Cat Home in Aberdeen, raising over £1000 for them so far.
The design was so popular that it has been made part of the permanent collection.
Stocky & Dee was launched in Scotland in 2019 by husband and wife team Mairi and Chris Robb. It has experienced rapid growth, partly as a result of the surge in pet ownership during the pandemic.
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