Doughn’t mind if I do!

– Made from scratch by Morrisons craft bakers in stores –

– At 50p per pack, these doughnuts cost just 10p each –

– Morrisons has also added a lemon curd filled doughnut to the Spinr range –

Morrisons has added a chocolate orange doughnut to its in-store bakery range. Fans of the ‘flavour of the moment’ can pick up a pack of five for 50p, working out at just 10p per doughnut. 

Made from scratch by Morrisons bakers in-store every day, each doughnut is hand-filled with a generous amount of rich, chocolate orange-flavoured filling and finished with a dusting of icing sugar. 

The chocolate orange craze shows no sign of slowing and customers were quick to spot the new Morrisons addition on social media when it launched in stores on Wednesday. A photo posted by @newfoodsuk amassed over 7,500 likes and 1,000 comments in less than 24 hours with fans commenting, “NEED, NEED, NEED” and “I’m in heaven”

Doughnut lovers can get their hands on another new flavour, with Morrisons having also added a Lemon Curd flavour to the range; perfect for spring picnics in the sunshine and available at the same bargain price of 50p for a pack of 5. 

Andy Clarke, In-store Bakery Manager at Morrisons said: “We’re always looking to add new and exciting flavours to our bakery range. We know that our customers love the chocolate orange trend so it made sense to combine it with our renowned doughnuts.”

Morrisons Chocolate Orange and Lemon Curd doughnuts are available in 400 stores nationwide now.

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davepickering

Edinburgh reporter and photographer