Boom Radio unveils presenter line-up ahead of February launch

• New national radio station for Baby Boomers unveils launch line-up
• Announcement comes ahead of station’s February 2021 launch

BOOM Radio, a new national radio station targeting the UK’s estimated 14 million Baby Boomers, has unveiled a line-up of familiar radio names ahead of going on air in February.

Several well-known radio personalities from the ‘60s, ‘70s and ‘80s will be heard, including a weekday breakfast show hosted by Graham Dene who woke up London for a generation, the familiar voice of David Hamilton from midday, Nicky Horne early evening and Diana Luke late at night.

The station’s schedule will be spiced by a soul show with Greg Edwards; appearances by ‘70s Magpie TV host Jenny Hanley; Kid Jensen; and Anna Raeburn returns with ‘Talk to Anna’, recreating the programmes she hosted generations ago – now targeting those same listeners who’ve grown into different life challenges.

Founded by radio heavyweights, Phil Riley and David Lloyd, Boom Radio is a new national station for Baby Boomers – the UK’s 50, 60 and 70-something population – who are hugely loyal radio consumers, yet arguably under-served by stations on offer.

With launch targeted for mid-February 2021, listeners can primarily expect a mix of ‘Boomer’ music favourites from across the decades, peppered with selected more contemporary hits, alongside conversation and company.

Roll-out starts on DAB in London, Portsmouth, Bristol, Birmingham and Glasgow, with additional locations to follow throughout 2021 and access available online from the outset.

Phil Riley said: “We’re extremely proud of what we’ve been able to put together for Boom Radio’s launch.

“With some legendary radio names back on-air, we’re really proving what the station is all about – that age isn’t a barrier to continuing to do what you love.”

David Lloyd added: “There is guaranteed to be at least one presenter whom each listener will relate to, with the line-up featuring names of Boomers of all ages from both commercial and BBC radio from across the UK.

“We’re also calling for feedback from Boomers everywhere – if you’ve got any ideas for music, presenters or shows, then do let us know by getting in contact via our website.”

The line-up includes:

1. Graham Dene
2. David Hamilton
3. Nicky Horne
4. Diana Luke
5. Greg Edwards
6. Jenny Hanley
7. Kid Jensen
8. Anna Raeburn
9. Les Ross
10. Andy Marriott
11. Jane Markham
12. Graham Torrington
13. Roger Day
14. Bill Bingham
15. Rod Whiting

Further names will be announced later this month.

For more information or to provide feedback visit www.boomradiouk.com.